Make an impact with Laerdal?

Make a difference with Laerdal where immersive technology transforms healthcare quality and education across the globe. With over 2,200 colleagues, join a team where collaboration and engagement are prioritized in helping save one million more lives, every year, by 2030.

We are searching for a Marketing Specialist for distributor markets in Europe, Middle East and Africa.

 About the role

As a Marketing Specialist for Distributor Markets, you’ll work in a multidisciplinary team  
responsible for enabling, coordinating, and elevating marketing execution through Laerdal’s distributor network in Europe, Middle East and Africa. The role acts as a bridge between central marketing and local distributor marketing teams, ensuring consistent adoption of Laerdal’s marketing strategy while respecting local market needs.  

Key responsibilities include:

• Develop and execute EMEA distributor marketing strategies by co-creating annual plans, leading go-to-market (GTM) launches, and adapting segmentation, positioning, and messaging to local market needs.  

• Serve as the marketing partner for distributor sales teams, owning launch enablement, maintaining sales toolkits, delivering training, and providing market insights to improve sales effectiveness and win rates.  

• Drive distributor-focused campaigns and co-marketing initiatives, including digital programs, webinars, congresses, events, and activities that generate end-customer demand and adoption.  

• Build distributor marketing capabilities through coaching, training, and best-practice sharing in campaign management, digital marketing, branding, messaging, and use of marketing tools and platforms.  

• Manage distributor relationships and performance, participating in business reviews, coordinating cross-functional launch readiness, tracking KPIs, and reporting market, competitive, and performance insights to regional and global stakeholders

What we are looking for
We're seeking an early to mid-career marketing professional with the ambition to grow into a strategic channel marketing role. The ideal candidate combines strong execution skills with a curiosity for market insights, enjoys working across cultures, and is motivated by enabling partners and distributors to succeed. The ideal candidate will bring: 

• Strategic marketer with a hands-on mindset able to develop marketing plans and execute with impact.  

• Proven campaign leader experienced in managing and optimising multiple marketing initiatives simultaneously.  

•  Strong communicator and influencer confident engaging and inspiring stakeholders across cultures and functions.  

• Data-driven and commercially minded uses insights, metrics, and analytics to drive decisions and build business cases.  

• Digitally savvy up to date on marketing automation, analytics, content creation tools, and digital marketing best practices.  

• Collaborative and adaptable thrives in fast-paced, growth-oriented environments and delivers scalable solutions.  

• Coach and capability builder passionate about developing others and enabling marketing excellence across distributor networks. 

Preferred qualifications:

• Bachelor's or Master’s degree in Marketing, Business, Communications, or a related field.  

• 3–5 years of experience in B2B marketing, channel/distributor marketing, product marketing, demand generation, or field marketing.  

• Experience supporting product launches, go-to-market activities, and integrated marketing campaigns across multiple channels.  

• Exposure to working with distributors, partners, resellers, or indirect sales models is highly desirable.  

• Familiarity with healthcare, medical devices, healthcare education, simulation, or other regulated industries is an advantage.  

• Strong understanding of digital marketing, including email marketing, webinars, social media, content marketing, and lead generation.  

• Experience using CRM, marketing automation, and analytics tools (e.g., Salesforce, HubSpot, Marketo, Eloqua, Google Analytics, Power BI, or similar).  

• Ability to analyse campaign performance and translate data into actionable recommendations.  

• Confidence presenting, training, and engaging audiences both virtually and in person.  

• International or multicultural working experience is preferred, particularly across EMEA markets.  

• Fluency in English; additional European, Arabic, or other regional languages would be an advantage.  

• Demonstrated ability to work independently while collaborating effectively within cross-functional teams.  

• Passion for coaching, knowledge-sharing, and helping partners build marketing capability and confidence. 

What we offer:

•  Interesting and meaningful work contributing to our mission

•  Opportunities for personal and professional growth

•  A great, diverse, inclusive, and international work environment

•  Innovative and forward-thinking technology

•  Competitive compensation and benefits package

•  Flexible work arrangements, an extensive wellbeing program with social, cultural and sports activities and benefits such as discounted public transport, wardrobe with towel service, company cabins, and more.

For questions about the position, please contact Unni Silkoset, Director of Business Development and Distribution EMEA at Unni.Silkoset@laerdal.com.
Ready to apply?
Please register your application by 31.07.26.
We look forward to hearing from you!

Please note that we use Semac background checks in our recruitment process.