SEO Specialist

Our people are the heart of Norwegian.
We embrace a culture of diversity, equality, and inclusion.
Embracing this culture is critical to our business success and makes us stronger together. Our people have different knowledge, experiences, and backgrounds, but all share a passion for our vision — to become the most loved and trusted airline in Europe.

Are you our new SEO Specialist?

About the role:

We are looking for a passionate and data-driven SEO Specialist to join our E-commerce & Digital team at Fornebu. In this role, you will help drive Norwegian's digital growth by developing and executing initiatives within SEO, GEO and AEO, strengthening our performance in both traditional search and emerging AI-driven search environments.

You will play a key role in driving organic growth through high-quality content and data-driven analysis. This is a hands-on role focused on execution and continuous optimization, where you will ensure that our content is understood, surfaced, and recommended by search engines, while also contributing to the technical health of Norwegian.com. Working closely with developers, UX, content teams, and product owners, you will help embed SEO best practices across digital projects and shape our site for the future of search.

This role reports to our SEO Manager and suits someone who enjoys working at the intersection of data, technology, UX and content strategy — and wants to contribute to Norwegian's ongoing digital development.

Key responsibilities:

SEO execution & optimization

• Implement and execute SEO initiatives to increase organic visibility, engagement, and traffic, contributing to revenue growth.

• Optimize on-page elements including metadata, headings, internal linking, structured data and content quality.

• Conduct keyword research and content gap analyses to identify new growth opportunities.

• Perform regular technical SEO checks covering crawlability, indexability, redirects, page speed and related site health factors.

AI search & emerging trends

• Support initiatives aimed at strengthening Norwegian's visibility in AI-driven search and GEO platforms.

• Execute content optimizations and updates to improve visibility in search engines and AI-driven experiences.

• Stay up to date on evolving trends, algorithm updates and new technologies, and apply relevant learnings in day-to-day work.

Performance & analysis

• Monitor visibility performance across and engagement platforms and markets to deliver regular reports and insights.

• Identify optimization opportunities and provide data-driven input to support decision-making.

Collaboration & support

• Work closely with internal teams (content, UX, development, product) to integrate SEO best practices into ongoing digital projects.

• Contribute to link-building efforts and other off-page initiatives that build domain authority.

• Liaise with tool providers, agencies and platform partners when required.

Qualifications and experience:

• Bachelor's degree in Marketing, Communications, Computer Science or a related field

• Approximately 2 years of documented SEO experience, either in-house or at an agency.

• Solid understanding of key SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog or similar

• Basic knowledge of HTML and an understanding of how metadata and site structure influence performance

• Strong analytical skills with the ability to translate data into actionable insights

• Excellent written and verbal communication skills, with the ability to collaborate effectively across teams

• Interest and firsthand experience in AI-powered search experiences and tracking

• Fluent in English and Norwegian; knowledge of an additional language is considered an advantage.

• Onsite presence at our main office in Fornebu, Oslo is required.

What it's like to work at Norwegian

Norwegian's vision is to be the most loved and trusted airline in Europe, and our people are key to achieving that goal.
Here, you'll find a diverse and dynamic workforce united by a shared purpose and passion for connecting people.
No matter your role, you'll make meaningful connections every day. We care for, encourage, and cheer each other on, celebrating new ideas and different ways of doing things.

So, fasten your seat belt — your next exciting career journey starts here!

We offer:

Joining Norwegian means more than just a competitive salary — it's about being part of a forward-thinking team shaping the future of digital travel. Here's what you can look forward to:

• A key role in one of Europe's most recognized airline brands.

• Opportunities to develop your skills in SEO, analytics, and AI-driven digital marketing.

• Travel benefits across Europe and beyond with discounted employee fares.

• Competitive salary, attractive pension, and insurance plans.

• Hybrid work flexibility — combine working from home and our modern Fornebu office.

• Professional development opportunities and a collaborative work culture.

• Option to join our Norwegian share savings plan.

Interested? Let's talk!

If you have any questions, feel free to reach out:
Fabian Eide, SEO Manager in Norwegian
fabian.eide@norwegian.com

Ready to start your journey?

If you love the idea of working with us, click the apply now button to submit your application. Please upload your resume through our recruitment system — we can only accept applications submitted this way.

We warmly encourage you to apply as soon as possible, as we review applications and conduct interviews on an ongoing basis

Our Story
The Norwegian story began almost three decades ago - we were founded in 1993 but only began operating as a low-cost carrier with Boeing 737 aircraft in 2002. Our core values have remained the same since the beginning - to offer affordable fares for all and to allow customers to travel the smart way by offering value and choice throughout their journey.

The Norwegian brand expanded across the globe as the airline launched short haul services across Europe and then entered the long-haul sector serving the US, Asia and South America. In 2018 the company changed course to focus on core destinations and the right sizing of the airline in response to customer demand and global industry trends.

The rapid global spread of COVID-19 throughout 2020 and into 2021 accelerated this process and in January 2021 the company announced a simplified business structure and a dedicated short haul only network concentrating on a broad range of domestic routes in Norway, across the Nordics and to key European destinations.

Today, Norwegian still stands for excellent service and great value
Our route network focuses on connecting a broad range of domestic routes in Norway, across the Nordics and key European destinations. We will explore new ancillaries that provide our customers with greater choice and flexibility to allow them to travel at a cost and service level that suits their individual needs.

We will continue to support jobs, tourism and the wider economies in the destinations that we serve by providing vital air links that will benefit the leisure, business and trade industries. We will fortify the Nordics as the cornerstone of the Norwegian business strategy.