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Digital Marketing Fundamentals, Strategy Implementation & Practice
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350 kr
Beskrivelse av varen
Tilstand: Pent brukt - I god stand
Emne: Markedsføring
1) Digital Marketing Fundamentals
From Strategy to ROI
av Visser, Marjolein Sikkenga, Berend Berry, Mike
Heftet / 2018 / Engelsk
Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands.
In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics.
Digital Marketing Fundamentals is very suitable for commercial and management courses in Higher Education and also for professionals active in digital marketing.
TILSTAND: Pent brukt. Ingen markering
Pris som ny: 799 NOK
Sleges billig for 350 NOK
SOLGT! 2) Digital Marketing 7th Edition
by Dave Chaffey (Author), Fiona Ellis-Chadwick (Author)
TILSTAND: Pent brukt. Ingen markering
Pris som ny: 789 NOK
Sleges billig for 350 NOK
Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing.
This streamlined edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace.
Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.
Boken kan hentes i Arendal, ellers sender ved porto mot betaling.
NB: Knappen for å vise hele beskrivelsen har kun en visuell effekt.
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Sist endret: 9.10.2025 kl. 11:08 ・ FINN-kode: 402489818
