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Social Media, Markedsføring, Strategic Advertising
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Beskrivelse av varen
Tilstand: Pent brukt - I god stand
Emne: Markedsføring
1)Social Media for Strategic Communication: Creative Strategies and Research-Based Applications
av Karen Freberg
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications teaches students the skills and principles needed to use social media in persuasive communication campaigns.
Author Karen Freberg combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future.
A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy―gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises, and increased coverage of diversity and inclusion issues and influencer marketing trends.
TILSTAND - Pent brukt. Noen markering.
Kjøpte den for 489 NOK
Selges billig for 200 NOK
SOLGT! 2) Strategic Social Media Management: Theory and Practice – December 22, 2020
by Karen E. Sutherland
This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through detailed explanations of content creation.
Combining theory and practice, Strategic Social Media Management teaches students how to take a strategic approach to social media from an organisational and business perspective, and how to measure results. Richly supported by robust and engaging pedagogy and cases in each chapter, it integrates perspectives from public relations, marketing and advertising, and examines key topics such as risk, ethics, privacy, consent, copyright issues, and crises management.
It also provides dedicated coverage of content strategy and campaign planning and execution.
Reflecting the demands of contemporary practice, advice on self-care for social media management is also offered, helping to protect people in this emerging profession from the negativity that they can experience online when managing an organisation’s social media presence. After reading this textbook, students will be able to develop a social media strategy, curate accurate and relevant content, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives.
This is an ideal textbook for students studying social media strategy, marketing and management at undergraduate level. It will also be essential reading for marketing, public relations, advertising and communications professionals looking to hone their social media skills and strategies.
TILSTAND - Pent brukt. Ingen markering bortsett fra Innholdsfortegnelse.
Kjøpte den for 489 NOK
Selges billig for 200 NOK
3) Strategic Advertising Management 5th Edition
by Larry Percy Richard Rosenbaum-Elliott
Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.
Using real world examples and case studies from a variety of international brands and companies, such as Samsung, McDonalds and Disney, the authors have created a resource that clearly illustrates how theory is put in to practice, and how strategic advertising operates in a global economy.
The new edition features more coverage of social media, viral, and online advertising throughout, and a dedicated chapter on 'Digital Media,' ensuring that the book continues to offer students the most complete guide to the rapidly evolving landscape of the advertising industry.
TILSTAND: Pent brukt. Ingen markering
Kjøpte den for 599 NOK
Selges billig for 250 NOK
Boken kan hentes i Arendal, ellers sender ved porto mot betaling.
NB: Knappen for å vise hele beskrivelsen har kun en visuell effekt.
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Sist endret: 9.10.2025 kl. 11:07 ・ FINN-kode: 402486801
