Field Sales for the Kari Traa brand

Do you love sales, sport, and bringing big energy into every room you walk into? Join Kari Traa and help us reignite the Norwegian market as we strengthen our position as the number one base layer brand.

About Kari Traa
Kari Traa was founded by Olympic champion and fearless mogul skier Kari Traa. From day one, her free spirit, bold personality, and passion for empowering women has been stitched into every seam. We design playful, high-performing sportswear made for women, by women. Our team is packed with bold thinkers who care deeply about comfort, function, style, and pushing for progress. For her. By her. For real.

The role
As our Field Sales Representative, you’ll be the face of Kari Traa in-store—an on-the-road brand ambassador who turns strategy into sell-through. You’ll build strong partnerships with retailers across Norway, execute account plans, and ensure our collections shine on the shop floor. You’ll also coordinate in-store activations in partnership with our marketing team to create buzz, drive traffic, and convert.

What you’ll do

• Own a set of retail accounts to deliver seasonal and long-term sales goals for Kari Traa in Norway

• Prepare offers, follow up on deadlines, and manage daily sales operations

• Build strong relationships with key stores through regular visits and great service

• Plan and budget per shop ahead of each season, aligned with sales targets and marketing plans

• Analyze sales data to identify growth opportunities and develop customer-specific plans

• Plan and follow up on campaigns, promotions, and relevant sales activities

• Coordinate and bring to life in-store events and activations with our marketing team—think launches, styling sessions, staff rallies, pop-ups, trunk shows, and community-driven happenings

• Elevate brand presence in-store: ensure product training, visual standards, storytelling, and staff enthusiasm reflect the Kari Traa energy

• Deliver seasonal product training and education for store teams

• Track sales and provide weekly and monthly reporting to the Sales Manager Norway

What you’ll bring 

• Experience in sales or customer service, ideally within sporting goods or apparel

• Strong relationship-building skills and a service mindset

• A structured, analytical approach with attention to detail and on-time delivery

• Familiarity with budgeting, forecasting, and reporting is a plus

• Comfortable with MS Office (Excel and PowerPoint in particular); ERP experience is a plus

• Willingness to travel and be on the road 70–100 days per year

• Fluent in Norwegian and English, written and spoken

Who you are

• A natural brand ambassador who loves energizing teams and stores

• Passionate about sports and women’s performance wear

• Proactive and independent, while thriving as part of a One Team culture

• A clear communicator who builds trust quickly

• High integrity, professional—and serious about having fun while winning

Why you’ll love it at Active Brands

Active Brands has an inspiring, active workplace with teammates who are genuinely passionate about our brands. We offer competitive compensation and benefits - and there are real opportunities to grow your career across Active Brands

Ready to take Kari Traa to new heights across Norway? We’d love to hear from you!

Active Brands is a leading supplier of premium brand goods to sports retail in the Nordic region, expanding globally. The brand portfolio currently consist of Kari Traa, Bula, Åsnes, Hygge, Dæhlie, Johaug, and Sweet Protection.

Founded in 2009, Active Brands has evolved from a Norwegian brand incubation platform to a global brand accelerator with a strong international footprint.

The number of employees is about 250, situated in Oslo, Voss, Gothenburg, Trysil, Copenhagen, Helsinki, Denver, Munich and Shanghai. Active Brands aims to build strong brand positions and to become a preferred partner to retailers. Active Brands has great ambitions for growth through our existing brands as well as future acquisitions.

The main shareholders are FSN Capital AS and Verdane Capital Advisors AS.