Digital Marketing Specialist

Are you a results-driven digital marketer who enjoys turning plans into measurable impact? Do you thrive on using data to optimise campaigns and guide decisions? 

Then you might be the one we’re looking for! 

EG Industrials is looking for a Digital Marketing Specialist to drive day-to-day execution and performance across our key growth products. You will work across several B2B SaaS solutions in EG Industrials helping to build a predictable inbound pipeline through paid media, social channels and high-performing landing pages. EG Industrials delivers modern cloud solutions for quality management, transport and asset management, and in this role you will play a central part in scaling our digital presence and commercial growth. 

Your Key Responsibilities: Driving Digital Growth Across Channels & Performance 
As our Digital Marketing Specialist, you will be a vital player in driving our online visibility, performance and customer engagement. You will execute and optimise our digital marketing initiatives across channels, focusing on paid advertising, social media channels, website optimization and reporting. You will help turn strategy into concrete campaigns, ensure they are measured effectively, and continually improve results to support our overall business growth.

Your tasks will include: 

• Digital campaigns and performance optimization  
  Create and optimise multi-channel digital campaigns: Paid social, SEM, email, landing pages and retargeting to drive qualified inbound leads. 

• Campaign execution and optimisation 
  Continuously monitor and test campaigns to improve performance, engagement, and conversion rates. Identify target audiences, contribute to channel strategies, and create content and campaign plans in collaboration with relevant teams. 

• Data analysis and insight-driven decision making 
  Track, analyze and report on key performance metrics across all channels. Run A/B tests across ads, landing pages and emails, and provide clear, data-driven recommendations for continuous optimization. 

• Social media management and engagement 
  Manage day-to-day activity on relevant social media channels, scheduling content, repurposing material and monitoring engagement. 

• Cross-functional collaboration and stakeholder engagement 
  Collaborate closely with internal teams and key stakeholders to align digital execution with business objectives and ensure a cohesive digital presence. Share insights and contribute to cross departmental discussions on campaign strategies, optimization, and performance tracking. 

What You Bring to the Team 
Competencies & Experience: 

• Digital marketing expertise: Solid hands-on experience with B2B digital marketing, preferably in SaaS or other complex solutions. 

• Data-driven decision making: Ability to collect, analyze, and interpret data to measure performance, identify areas for improvement, and drive continuous optimization across marketing channels. 

• Proactive Execution: Proactive mindset with the ability to develop and execute marketing initiatives that align with business goals, ensuring measurable impact and efficiency. 

• Performance channels: Proven experience running and optimizing paid campaigns in Google Ads, LinkedIn Ads and/or Meta Business Suite, supported by web analytics tools such as GA4. 

• Web and marketing platforms: Comfortable working in a CMS to build and update landing pages, and experience with marketing automation platforms (e.g. Pardot / Marketing Cloud) is an advantage. 

• Education: University or equivalent degree in Marketing, Digital Marketing, Communications, or a related field or relevant practical experience. 

Skills: 

• Analytical and data-driven: Confident working with numbers, dashboards and tracking, and able to turn insights into concrete optimization steps. 

• Adaptable & collaborative: Willing to experiment, test new approaches and adapt to digital trends, while managing multiple projects and deadlines in a fast-paced environment. 

• Clear communicator: Able to present insights, strategies and recommendations clearly and persuasively, both in writing and verbally, to different stakeholders. Fluent in oral and written English, as well as one of the Nordic languages (Norwegian, Danish or Swedish) and residing in Scandinavia. 

• Execution-focused & structured: Delivers high-quality execution with strong attention to detail in setups, tracking and documentation. 

• Tech-savvy & curious: Comfortable working across digital tools and platforms and interested in using AI to improve speed, quality and impact. 

What we offer 
At EG, we believe in creating an environment where our employees can thrive. You will get to work with a market-leading product, a supportive team, and have the opportunity to make a real impact on our digital marketing success. We offer a culture of continuous learning and professional development. 

We look forward to hearing from you! 
If you are passionate about marketing and have the experience and skills we are looking for, we would love to hear from you. If you would like more information before you apply, please contact Senior Vice President Henri Brorson at +45 25 44 40 47 / hbror@eg.dk, or Product Marketing Manager Louise Gilbu at +47 93 63 70 16.  We evaluate the applications on an ongoing basis and recruit when the right candidate is found, so please send your CV and application as soon as possible. All inquiries are handled confidentially. 

At EG, we develop software for our customers so they can focus on their profession. Our industry-specific software is built by peers from the industry, and backed by the scale of EG for stability, innovation, and security. We are committed to advancing industries by tackling big challenges such as resource use, efficiency, and sustainability. 

Join us in creating software that works for people, not software that makes people work.