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Email Marketing Rules Volume 1 and Volume 2 by Chad White 4th Edition
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Tilstand: Pent brukt - I god stand
Emne: Markedsføring
#Markedsføring, email marketing
"Email Marketing Rules" is a book by Chad White that offers a comprehensive guide to email marketing best practices. It covers various aspects of email marketing, from building email lists and crafting engaging messages to understanding metrics and legal requirements. The book is designed to help marketers optimize their email campaigns and improve the overall subscriber experience.
Key topics covered in "Email Marketing Rules" include:
Building productive email lists: This involves identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactive subscribers effectively.
Setting the right program goals: Understanding "deep metrics" and interpreting campaign, channel, and subscriber metrics properly.
Creating relevant messages: Crafting compelling subject lines, designing emails that encourage action, and avoiding "opener's remorse".
Crafting high-performance triggered emails: This includes welcome programs and other triggered emails that automate and personalize the subscriber experience.
Planning and producing emails: Developing workflows that allow for effective email creation and execution.
Understanding legal requirements: Complying with regulations like the CAN-SPAM Act.
Optimizing email frequency: Finding the right balance between sending emails and avoiding overwhelming subscribers.
Using effective landing pages: Designing landing pages that convert email subscribers into customers.
Performing A/B testing: Optimizing email campaigns by testing different elements, such as subject lines and content.
Understanding email reputation: Ensuring your emails reach the inbox and avoid being flagged as spam.
In essence, "Email Marketing Rules" aims to empower marketers with the knowledge and tools they need to create successful and ethical email marketing campaigns that build strong relationships with subscribers and drive business results.
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Sist endret: 25.8.2026 kl. 15:51 ・ FINN-kode: 408759681
