Digital Analytics Specialist / Web Analyst - Digital Sales, Personal Banking NO

Job ID: 21230

Are you passionate about decoding digital data to drive marketing success? We're seeking a savvy Web Analyst to join our dynamic Analytics Team within Data Digital Sales and Engagement (DDSE) Norway at Nordea. We are a group of specialists in various fields; everything from digital marketing and content production to web analysis and data science. Collectively, we are responsible for engaging new and existing personal customers in digital channels, and driving sales via online/mobile banking and nordea.no. Every day, we work hard to ensure that each individual customer in Nordea receives personalized follow-up and advice in digital platforms.

As a crucial member, you'll dive deep into website metrics, providing actionable insights to optimize our online presence. If you're a numbers wizard with a knack for translating data into strategies that boost customer engagement and drive conversions, we want to hear from you. Join us in shaping the future of digital banking experiences! So bring your ideas, skills and unique background. With us, you'll be in good company with plenty of opportunities to collaborate, grow and make your mark on something bigger.

About this opportunity

This is a role within Personal Banking (PeB) Analytics Norway for Data, Digital Sales and Engagement.

In DDSE, we are building the omnichannel customer journey seamless experience. We send relevant personalised messages to our customers offering the right product or service, in the right channel, at the right time.

We are looking for a curious, driven Web Analyst/Digital Analytics Specialist who can see meaning, insight, ideas and opportunities in online data and can translate these into concrete initiatives to improve our communication in digital channels and improve customer's experience in an omnichannel set up. In this role you will partner up within the cross functional teams to provide clarity on performance across marketing channels, cutting through the noise to deliver recommendations to improve marketing campaigns.

Joining the team will provide you with opportunities to use your experience with data management, data analysis, data engineering and business analysis, to support data-savvy end-users.

What you will be doing:

• Carrying out In-depth analysis, and presenting it to the team and other stakeholders (pre vs. post impact analyses towards changes on the site)
• Contributing to increasing traffic, conversion and sales via Nordea's digital channels
• Understanding customer journeys, identifying areas of opportunity and making suggestions for improvements
• Determining most important KPIs to track
• Creating and maintaining insightful dashboards and data visualizations to track key business metrics and helping deepen the understanding of user behaviour
• Contributing to establish and further develop a data-driven approach
• Communicating with marketing department about analysis from campaigns
• Supporting to produce reports for the Management team
• Discussing the customer experience and behaviour with the marketing team
• Keeping up to date with industry trends and best practices in web analytics, and sharing this internally
• Participating in Nordea's Nordic web analysis collaboration, and sharing experiences across the board

Who you are

You are a person with strong quantitative analytical skills and a data-driven approach to solve business problems. You have a solid commercial experience and can identify potential limitations and creatively resolve them in either a tactical or strategic manner. You thrive by identifying key insights and making recommendations based on them. You are self-driven, resourceful, pragmatic problem solver.

You have good interpersonal and communication skills to ask the right questions to stakeholders and colleagues. You are comfortable working on your own but also as part of a small team. You thrive in a cross-functional set up. To build a successful career with us, you'll work well with others and always act with customer's needs in mind. You love learning and trying new things, and you're excited about bringing your ideas to the table. You're honest and reliable. You're passionate about doing a great job.

To succeed in this role, we believe that you:

• Have experience with major tools for web analysis such as Google Analytics and Adobe Analytics (Knowledge of Adobe Analytics, Adobe Target, Adobe Audience Manager is an advantage)
• Are able to clearly communicate complex issues in an easy and understandable manner to a wide range of stakeholder
• Can drive tasks on your own but equally skilled in facilitating collaboration around tasks while maintaining the customer centric mindset
• Are willing to develop new skills and capabilities by working with data scientists, and specialist, within Digital Sales and across Nordea's organisation
• Are good at collaboration in practice - work closely with other SMEs (Subject Matter Experts), involve stakeholders and always asking questions and investigating alternative solutions
• Are innovative, openminded and excited about bringing your ideas to the table. You strive for continuous improvement and love learning and trying out new things. You're dependable, willing to speak up even when it's difficult, and committed to empowering others
• Are excited to share ideas and findings with your team

Your experience and background:

• Academic degree in highly quantitative discipline or specialisation such as Business Administration or relevant fields, Management Science, Business Analytics or similar
• 2-3 years of experience in web analysis, online commerce
• In depth knowledge of web analytics
• Knowledge of business intelligence tools (PowerBI, Adobe Analytics suit)
• Proficient in written and spoken Norwegian and English (minimum accepted passed B2, ideally C1/C2)
• Beneficial if you understand the principles of working with an Agile development approach

The role is based in Oslo, Norway.

Hvis du synes denne beskrivelsen passer på deg, så ta kontakt!

Next steps

Submit your application no later than 07/04/2024.

At Nordea, we know that an inclusive workplace is a sustainable workplace. We deeply believe that our diverse backgrounds, experiences, characteristics and traits make us better at serving customers and communities. So please come as you are.