User Engagement Director

General Description of the Role

The User Engagement Director owns the end-to-end user lifecycle, focusing on onboarding, retention, and database health. This role bridges the gap between Marketing and Product & Tech to resolve journey fragmentation, creating a seamless user experience and driving sustainable commercial growth through sophisticated relationship management.

Main Responsibilities

• Own the end-to-end user lifecycle, including onboarding, retention, and customer database health, to resolve current journey fragmentation.
• Align growth goals between Marketing and Product & Tech and our Business Units (Mobility, Recommerce, Real Estate, Jobs, Travel) to ensure a seamless and consistent user experience.
• Oversee user engagement strategies and execution to drive sustainable commercial outcomes.
• Manage centralised CRM resources that support vertical-specific lifecycle and campaign communications.

Qualifications & Experiences

• Significant experience in CRM, Lifecycle Marketing, or Retention strategy at scale.
• Proficiency with enterprise-level CRM platforms, marketing automation tools, CDPs, and segmentation tools.
• Strong understanding of user segmentation, A/B testing, and customer database management.

Personal Attributes

• Data-obsessed with a focus on user behaviour, journey mapping, and conversion optimisation.
• Detail-oriented with the ability to manage complex, automated multi-channel workflows.
• Highly collaborative partner capable of aligning cross-functional product and engineering teams.

GOT YOUR ATTENTION?

Let us hear from you! Turn in your CV and answer the screening questions by 31st July 2026.

Applications are reviewed on an ongoing basis, with the formal recruitment process starting in August 2026

At Vend, our mission is simple: Smart choices made easy.

We’re here to make sustainable living effortless through seamless digital experiences. As part of a dynamic family of marketplaces, including FINN, Blocket, Tori, Bytbil, Oikotie, Bilbasen, and DBA, we connect people with services and products that matter.

Driven by purpose and curiosity, we constantly evolve to meet today’s needs and shape a smarter, more sustainable tomorrow.

At Vend, your time matters.
We want you to explore new paths to smarter. Be curious with technology and lean forward. Dare to try, learn, and try again, as we innovate, grow and succeed together. Because your time matters. And when spent wisely, it creates value for you, for Vend, and society as a whole.