Manager, Product Marketing

About the Role

We are seeking a technology-first Product Marketing Manager to drive domain-level narrative and go-to-market (GTM) execution for our software and digital solutions portfolio in oil & gas. Reporting to the Portfolio Strategy & Narrative Lead, this role focuses on building credible positioning, sharpening differentiation, and translating complex software, data, AI, and domain science into clear, customer-facing value stories that accelerate adoption.

You will work closely with Product Management, Engineering/Science SMEs, Sales, and Brand/Digital to ensure launches and campaigns are execution-ready, proof-based, and consistent with portfolio messaging standards. This role is ideal for a hands-on product marketer who thrives in technical environments and can bring clarity and structure to fast-moving GTM work.

What You'll Do

Build domain messaging for software & digital solutions

• Create and maintain positioning, messaging, and value propositions for assigned domains and solutions (software systems, workflows, analytics, automation, AI-enabled capabilities).

• Apply established message hierarchies and portfolio anchors to ensure consistency across products, campaigns, and channels.

• Strengthen differentiation using market/customer insights, competitive context, and technical proof points that Sales can defend

Drive Go-To-Market (GTM) prioritization, readiness, and governance

• Participate in GTM tiering discussions and help document decisions, scope, and success metrics.

• Support readiness gates by ensuring required inputs are delivered (messaging, claims, proof, personas, talk tracks, launch assets).

• Maintain clear GTM documentation to improve alignment across Product, Sales, and Marketing.

Execute domain go-to-market plans (with a digital-first mindset)

• Author domain GTM briefs outlining target audiences, messaging, proof, plays, channels, and measures of success.

• Partner with Brand/Digital, Account Base Marketing, and Marketing Operations teams to activate campaigns across web journeys, digital content, email/nurture, social, webinars/events, and field programs.

• Ensure consistent execution of GTM plans across channels, especially for software launches and release motions.

Support internal Sales training & field readiness (repeatable, scalable enablement)

• Partner with Sales, Product, and domain SMEs to deliver internal readiness training that makes messaging and plays repeatable in the field.

• Lead tiered enablement sessions based on GTM priority.

• Build and maintain enablement materials (slides, talk tracks, FAQs, objection handling, battlecards) and ensure they are available in a single source of truth.

• Contribute to broader internal training initiatives (exec/sales training tracks, webinars/podcast-style enablement) to scale message fluency.

Translate technical capability into customer outcomes (credible + defensible)

• Translate complex software and digital workflows (data, cloud, AI/ML, automation, modeling/simulation) into clear customer value and outcomes.

• Support development of proof assets (case studies, use cases, outcome stories) that show measurable impact.

• Ensure claims are accurate, credible, and usable by Sales; incorporate field feedback to improve clarity and adoption over time.

What Success Looks Like

• Clear, actionable domain GTM briefs that are actively used by marketing and sales teams.

• Launches and campaigns that meet readiness expectations with strong internal alignment and field confidence.

• Consistent messaging and defensible claims across assigned domains.

• Increased Sales confidence, enablement adoption, and repeatable execution of sales plays.

What You Bring (Qualifications)

• 7-10 years of experience in product marketing / solutions marketing / GTM for enterprise software, SaaS, cloud platforms, or digital solutions.

• Oil & gas experience required (upstream preferred): understanding of operator workflows, buyer personas, and how digital solutions create value in E&P.

• Proven ability to translate technical capability into customer value—turning complex concepts into crisp positioning, messaging, and sales-ready narratives.

• Strong writing and storytelling skills; comfortable producing executive-ready GTM briefs, talk tracks, and enablement assets.

• Experience partnering cross-functionally with Product, Engineering/Science, Sales, and Brand/Digital teams in a matrixed environment.

• Highly organized and detail-oriented; comfortable with GTM process, governance, and readiness discipline.

Preferred

• Experience marketing technical, domain-specific software (subsurface, drilling, production, reservoir engineering, or adjacent industrial workflows).

• Familiarity with data/AI-enabled products, analytics platforms, and proof-based storytelling (case studies, quantified outcomes).

We offer:
Great career and development opportunities
Highly skilled colleagues in a diverse environment
Company health insurance
Competitive pension- and insurance scheme
Beneficial employee stock-purchase plan
Social club with several arrangements throughout the year

Founded in 1919, Halliburton is one of the world's largest providers of products and services to the energy industry. With more than 40,000 employees, representing 130 nationalities in more than 80 countries, the company helps its customers maximize value throughout the lifecycle of the reservoir - from locating hydrocarbons and managing geological data, to drilling and formation evaluation, well construction and completion, and optimizing production throughout the life of the asset.