Hvilke endringer kan jeg gjøre i annonsen min?
En god tommelfingerregel er å starte med seg selv når man skal hjelpe andre med å forbedre seg – det har vi gjort!
Åpne begge listene for å sammenligne annonsene ved siden av hverandre (best på desktop).
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SEO Specialist with developer background
Arbeidsgiver: FINN.no
Stillingstittel: SEO Specialist with developer background
Frist: Snarest
Ansettelsesform: FastTHE OPPORTUNITY IN A NUTSHELL
You? Are you a passionate SEO specialist with over 5 years of experience at a Nordic or Global level? Do you possess in-depth knowledge of search engine algorithms, ranking factors, SEO best practices and have developer experience? If so, we have an exciting opportunity for you.
Role? As an SEO Specialist in our company, you will play a pivotal role in optimizing websites , enhancing their organic search visibility, and boosting rankings on search engine results pages (SERPs). Your responsibilities will include conducting thorough keyword research, implementing effective on-page and off-page optimization strategies, and analyzing website performance to drive targeted traffic and strengthen our online presence.
Tech stack? Proficiency in using cutting-edge SEO tools is essential for this role, such as, Google Search Console, SEMrush, BrightEdge , or similar platforms. Additionally, familiarity with HTML, CSS, and website development will give you an advantage in executing your duties successfully.
Location? We embrace a hybrid work approach and invite you to join us in our office in Oslo for a few days per week. This allows for collaboration and meaningful connections with our talented team.
Company? You are about to become part of our Nordic Marketplaces Business, represented by our renowned brands Bilbasen, Blocket, DBA, FINN, Oikotie, Rakentaja, and Tori. These brands collectively serve millions of buyers and sellers across the Nordics. By joining forces, we are on a transformative journey toward becoming a next-generation marketplace.
Why us? This is a unique opportunity to embark on an ambitious journey from its very inception, where your expertise will have a significant impact on every Nordic Marketplace brand. Your mission will be to ensure the highest level of SEO quality throughout the entire organization. If you are ready to make a lasting mark in the online marketplace industry, join us now and be at the forefront of our exciting future.
Interested to know more? Check out the details below!
WHO ARE YOU?
To excel in this role as an SEO Specialist, we are seeking someone with the following qualities:
☸ Exceptional written and verbal communication skills in Norwegian language and English. You have the ability to convey complex concepts clearly and effectively.
☸ Strong analytical and problem-solving skills. You possess the ability to analyze data, identify patterns, and draw actionable insights that will drive our SEO strategies forward.
☸ Experience with website analytics and reporting. You are well-versed in using tools and platforms to measure website performance, track key metrics, and generate insightful reports.
☸ Proven ability to work independently and manage multiple projects simultaneously. You thrive in a fast-paced environment, juggling various tasks and priorities with ease while maintaining a high level of attention to detail.
☸ As an individual, you are a curious self-starter, always eager to expand your knowledge and skills. You share our passion for continuous growth and development. When you join us, you will be surrounded by a team of positive thinkers who are ready to embark on this journey together.WHAT’S THE JOB LIKE?
As an SEO Specialist, your responsibilities will include:
☸ Conducting keyword research and analyzing content for optimization.
☸ Implementing on-page and off-page optimization techniques.
☸ Technical SEO & creation of Jira tickets.
☸ Monitoring website performance and generating insightful reports.
☸ Aligning work with the central SEO strategy.
☸ Collaborating closely with stakeholders from various departments eg Marketing, UX, Product/Tech, Insights & Analytics.
☸ Developing business cases and pitching SEO improvements.
☸ Staying updated on industry trends.
☸ Providing ad hoc support to the SEO team.Colleagues
The SEO Specialist collaborates closely with cross-functional teams, such as content creators, web developers, and marketing professionals, to ensure effective implementation of SEO best practices.
Hello from Anna!
I am responsible for SEO for all brands & markets at NMP. You will be part of the Central SEO team and work closely together with our other SEO experts. We will help you get comfortable in your role. We have a very friendly environment here.
If you have any questions feel free to reach out to me: anna.wasiliew[AT]schibsted.comWHAT WE OFFER
We guarantee an engaging workplace where successes are celebrated and colleagues support each other. Our benefits include festive field trips to build spirit (with over 80%+ participation), great cabins in Trysil, and free subscriptions to Aftenposten+, VG+, PodMe, E24+ and more.
We value work-life balance, offering a hybrid office and flexible working hours. When you join us at our colourful and vibrant Oslo office, prepare for mouthwatering lunches that'll make your home-cooking game weak. If you want to give your health a little extra love, you can join our own SATS classes, winter ski-lessons, weekly padel training, and massage and physiotherapy in the office.
GOT YOUR ATTENTION? Let us hear from you!
If you are looking for a workplace and the role in which you could share your knowledge and expertise, learn and grow, get inspired, be yourself, and feel good, let us hear from you! We’re will review applications ongoing.
About Schibsted Nordic Marketplaces
Bilbasen, Blocket, DBA, FINN, Oikotie, Rakentaja & Tori. Did you spot any familiar names? Then you already know a bit about Schibsted Nordic Marketplaces! We pulled our strengths together in January 2023 and are now collaborating tightly at the Nordic level to innovate further our marketplaces user friendliness in mind to empower millions of people interacting with us in their daily lives. There are 1400 of us across the Nordics and we’re lucky to work with colleagues who share the passion for their work, are friendly and caring. Our community embraces curiosity, teamwork, a problem-solving mindset, and continuous learning.
Om arbeidsgiveren
In 2023, FINN turns 23 years old. During this time, almost every Norwegian has tested our service. Every year, every Norwegian spends an average of 30 hours on FINN, and in total, our users surf through more than 15 billion pages. Talk about an engaging gang! A career at FINN ensures you many good stories at a party. It’s a brand 96% of Norway's population knows, and our reputation is one of Norway's strongest. In FINN, we go to work every day to help people make smart choices for themselves and society.
FINN is owned by Schibsted and our more than 400 pleasant colleagues are located in Grensen in Oslo. As we have implemented a hybrid solution, some are working from home and some are working in our newly renovated office. We are proud that FINN has been named one of Norway's best workplaces for several years in a row in the Great Place to Work award.Nettverk: Facebook, LinkedIn, X
Sektor: Privat
Sted: Grensen 5-7, Oslo, Norway, 0159 Oslo
Hjemmekontor: Delvis hjemmekontor
Bransje: Internettbaserte tjenester, Markedsføring og annonsering
Stillingsfunksjon: IT utvikling / Utvikler (generell),IT utvikling / Full stack utvikler,Markedsfører -
Can you crack the SEO code across the Nordics?
Arbeidsgiver: FINN.no
Stillingstittel: SEO specialist
Frist: Snarest
Ansettelsesform: FastHello, you!
Become a part of our Nordic Marketplaces, a collaboration between all our renowned brands: FINN.no, Bilbasen, Blocket, DBA, Oikotie, Rakentaja, and Tori! These brands serve millions of buyers and sellers across the Nordics. Your expertise and work will have a significant impact on every Nordic Marketplace brand, and your mission is to ensure the highest level of SEO quality throughout the entire organization. Are you ready?
What we offer:
☸ Supportive, friendly colleagues and a safe and engaging work environment – we celebrate success and learn from our failures, together
☸ Field trips to build team spirit, with over 80 % participation!
☸ Great cabins and apartments in Trysil
☸ Free subscriptions to Aftenposten+, VG+, PodMe, E24+ and more
☸ Competitive salary and a comprehensive health insurance
☸ A hybrid office and flexible working hours, honoring work-life balance
☸ Mouthwatering lunches in our Oslo office that’ll make your home-cooking game weak!
☸ SATS classes and a discounted membership offer, ski lessons in the winter, weekly padel training, and massage and physiotherapy in the office
☸ Easy access to a wide range of online mental health exercises, and the option to book confidential one-on-one sessions with qualified mental health professionals
☸ English language training, if needed
☸ ... and so much more!You will be surrounded by a team of positive, creative thinkers in an environment where you can thrive being who you are. We guarantee an engaging workplace where success is celebrated and colleagues support each other.
After achieving our gender ratio goals in 2020, we proceeded to work on the wider DIB agenda. We believe that there is huge potential in a diverse and inclusive workforce. Therefore, we have incorporated DIB in our strategy and established a dedicated DIB department, to ensure that we provide our leaders with the right competence and tools to build a culture of inclusion and belonging.
So … Who are you? ⭐️
☸ We are looking for someone with experience working with SEO, preferably as an SEO specialist. It’s a plus (not a must) if this experience is on a Nordic or global level
☸ It’s an even bigger plus if you have some developer experience
☸ You possess the ability to analyze data, identify patterns, and draw actionable insights that will drive our SEO strategies forward
☸ You are well-versed in using tools and platforms to measure website performance (proficiency in Google Search Console, SEMrush, BrightEdge or similar is a plus), tracking key metrics, and generate insightful reports
☸ Familiarity with HTML, CSS and website development would give you an advantage in executing your duties successfully
☸ You have the ability to work independently and manage multiple projects simultaneously
☸ Our work language is English and Norwegian – it’s important that you have the ability to convey concepts clearly and effectively in both languages (we offer English language courses)
☸ We think you'd be a great fit if you are self-driven, curious about new things and experiences, and like to work in a team. If you don’t feel like you fit this description 100%, then that's okay too!What’s the job like?
As an SEO specialist, you’ll play a pivotal role in optimizing websites, enhancing organic search visibility and boosting our rankings on search engine results pages. Responsibilities include conducting thorough keyword research, implementing effective on-page and off-page optimization strategies, and analyzing website performance to drive targeted traffic and strengthen our online presence. Additionally, you’ll stay updated on industry trends, provide ad hoc support to the SEO team and develop business cases and pitch SEO improvements.
You will also collaborate closely with stakeholders from various departments, like for example Marketing, UX, Product/Tech, and Insights & Analytics.
We embrace a hybrid work approach and invite you to join us in our office in Oslo for a few days per week. This allows for collaboration and meaningful connections with our team! You will collaborate closely with cross-functional teams, such as content creators, web developers and marketing professionals to ensure effective implementation of SEO best practices.
👉 If you have any questions about the team, the day-to-day work or anything else regarding the workplace or role, reach out to Anna at anna.wasiliew[AT]schibsted.com for a casual coffee chat!
Do we have your attention? Then we hope to hear from you! Click on “Søk her” and follow the steps. We’re reviewing applications as they come.
We’re really excited to get to know you!
Om arbeidsgiveren
In 2023, FINN turns 23 years old. During this time, almost every Norwegian has tested our service. Every year, every Norwegian spends an average of 30 hours on FINN, and in total, our users surf through more than 15 billion pages. Talk about an engaged group! FINN is a brand 96 % of Norway's population knows, and our reputation is one of Norway's strongest. In FINN, we go to work every day to help people make smart choices for themselves and society.
FINN is owned by Schibsted, and our more than 400 colleagues are located in Grensen in Oslo. As we have implemented a hybrid solution, some are working from home and some are working in our newly renovated office. We are also super proud that FINN has been named one of Norway's best workplaces for several years in a row in the Great Place to Work award.
Schibsted Nordic Marketplaces: Bilbasen, Blocket, DBA, FINN, Oikotie, Rakentaja & Tori. Did you spot any familiar names? Then you already know a bit about Schibsted Nordic Marketplaces! We pulled our strengths together in January 2023 and are now collaborating closely at a Nordic level to further innovate our marketplaces with user friendliness in mind. We want to empower millions of people who interact with us in their daily lives. There are 1400 of us across the Nordics and we’re lucky to work with colleagues who share a passion for their work, and who are friendly and caring. Our community embraces curiosity, teamwork, a problem-solving mindset, and continuous learning!Nettverk: Facebook, LinkedIn, X
Sektor: Privat
Sted: Grensen 5-7, Oslo, Norway, 0159 Oslo
Hjemmekontor: Delvis hjemmekontor
Bransje: Internettbaserte tjenester, Markedsføring og annonsering
Stillingsfunksjon: IT utvikling / Utvikler (generell), IT utvikling / Full stack utvikler, Markedsfører
Arbeidsspråk: Norsk, EngelskNøkkelord
Markedsføring, hjemmesider, SEO, developer, analytics
Hvilke endringer har vi gjort, og hvorfor?
Det finnes mange hundre forskjellige måter å skrive en stillingsannonse på; det reviderte forslaget av vår egen annonse er bare én av dem, og er laget for å best beskrive - kanskje også litt satt på spissen - hva man bør endre eller tenke på.
"Can you crack the SEO code across the Nordics?" er for noen kanskje vag (eller snarere svært ambisiøs?), men poenget er at overskrift og stillingstittel ikke skal være lik. I tillegg får du flere klikk inn til annonsen dersom du bruker et spørsmål eller en påstand som stoppeffekt.
Her har vi gjort følgende:
- Generelt en “renere” tekst, samt et enklere oppsett hvor man fort og enkelt kan analysere teksten
- Si hva du kan tilby tidlig – gjerne først! Hvorfor skal kandidaten velge deg og bruke tid på å søke? (Denne seksjonen ble altså flyttet opp; se lenger ned for originalplassering).
- Inkluder en mangfoldserklæring det ligger tyngde bak, utover “vi fokuserer på mangfold” eller “mangfold er viktig” – ta gjerne med et “bevis”
Den originale annonsen hadde flere avskrekkende adjektiver, overflødige maskuline ord og floskler man fint kan sløyfe eller omformulere. Derfor har vi:
- Omformulert ord som “excel”, “exceptional”, “strong”, “thrive”, “eager”, “passion”
- Mye av originalteksten var overflødig, hvor skrev det samme to ganger på forskjellige måter i samme avsnitt, eksempelvis: "Strong analytical and problem-solving skills. You possess the ability to analyze data, identify patterns, and draw actionable insights that will drive our SEO strategies forward." Her kan man sløyfe første setning og beholde den siste.
- Her er et eksempel på en ekskluderende formulering: "Exceptional written and verbal communication skills in Norwegian language and English. You have the ability to convey complex concepts clearly and effectively." I dette tilfellet kan man tenke litt over bruken av "exceptional"
- Husk at dette er ønskelisten din. Ett menneske er svært sjelden alt, og enkelte grupper klikker ikke "Søk her" med mindre de føler de matcher alle krav. Harde ferdigheter kan læres – vurder derfor å myke opp litt, fjern unødvendige punkter, og avslutt listen på en inviterende måte!
- Den største endringen her er å aktivt bruke mer “du”-form, samt å omgjøre punktlisten til avsnitt. Ingen stor endring fra originalen, egentlig; dette er for å vise at man ikke alltid trenger punkt-/kravlister, og at man heller kan lage en historie.
- Begge deler fungerer (punkt-/kravliste eller avsnitt), men vær obs på bruken av punktlisten - dette kan oppfattes som en sjekkliste hvor man bør oppfylle alle kravene, så man kan miste et par knallgode kandidater her.
- Ha også i bakhodet: nesten hver tredje kvinne sier hun må beherske 90 prosent eller mer av kvalifikasjonskravene i en stillingsannonse for å søke på jobben (Kilde: SelectionPartner, 2015).
- Seksjonen "What we offer" ble flyttet opp til begynnelsen av annonseteksten - si hva du kan tilby tidlig, gjerne helt først! Hvorfor skal kandidaten velge deg og bruke tid på å søke?
- ... Sist, men ikke minst, ikke glem nøkkelord og arbeidsspråk!
