We’re hiring our first Product Marketing & Growth Lead

About LCA.no 

LCA.no is on a mission to enable industrial decarbonization through software. We’re the Norwegian market leader in product carbon footprint and life-cycle assessment (LCA) compliance software - the tools companies rely on to measure, document and reduce the environmental impact of what they make. 

Born from Nordic academic research and now expanding across Europe, we sit at the centre of one of the fastest-growing categories in enterprise software. As corporate decarbonization shifts from ambition to regulation, demand for credible, data-driven LCA is accelerating - and we’re building the platform to meet it. 

With a market-leading product, a unique proprietary data foundation, AI moving to the core of our strategy, and strong VC-backing, we’re entering a new phase: leading the market on AI-driven LCA innovation and growing from a Nordic leader into a global one. 

That’s where you come in. 

The role 

We’re hiring our first Product Marketing & Growth Lead to build a category-defining, AI-native marketing function and use it to accelerate our international growth. 

This is a strategic and hands-on role at the intersection of product marketing, growth, storytelling and go-to-market execution. You’ll report to our CRO and work closely with Product and the leadership team to shape how the market understands LCA.no, generate demand, and build one of Europe’s defining brands in AI-powered sustainability software. 

You won’t be inheriting a playbook, you’ll be writing it. 

What you’ll do 

• Own positioning and messaging: turn a sophisticated, data-rich product into a clear, differentiated story that lands across markets and segments (ICPs). 

• Lead product marketing and go-to-market: drive launches end-to-end with Product and equip Sales with the content and narratives that win deals. 

• Build the demand engine: design and execute our inbound, content and demand-generation strategy, and optimise conversion across the funnel. 

• Generate pipeline: partner closely with Sales to convert marketing into qualified pipeline, backed by clear attribution and reporting. 

• Build the brand: grow LCA.no’s visibility, credibility and thought leadership internationally through customer stories and category-defining content. 

• Make it scalable: put the processes, tooling and metrics in place to grow marketing from a first hire into a high-performing function. 

• Put AI to work: use AI across the marketing stack to move faster, work smarter and continuously raise the bar. 

Who you are 

You’re equal parts marketer, storyteller, operator and builder. 

You turn complex products into compelling stories, and you care about business outcomes as much as creative ideas. You move fluidly between strategy and execution - and you’d rather build something yourself than write a long brief for someone else. AI is already a natural part of how you work. 

Most importantly, you’re curious, ambitious and energised by building something from the ground up, not maintaining what already exists. 

What you bring 

• A track record in Product Marketing, Growth or Revenue Marketing within B2B SaaS or a comparable technology company. 

• Demonstrated results building demand, inbound channels and qualified pipeline. 

• Strong command of positioning, messaging and go-to-market strategy. 

• Experience marketing into international markets, with excellent written and spoken English. 

• Fluency with SaaS metrics, CRM and marketing automation (e.g. HubSpot). 

• The range to think strategically and execute hands-on, and a genuine preference for both. 

Bonus points for 

• SEO, lifecycle marketing and CRO 

• Hands-on use of AI tools in marketing and content creation 

• Revenue analytics and attribution 

• A genuine interest in sustainability, climate or industrial decarbonization 

Why join LCA.no? 

• Build, don’t maintain: an AI-native marketing function from the ground up. 

• Work that matters: help industrial companies measure and cut the carbon footprint of their products. 

• A category on the rise: a fast-growing, VC-backed SaaS company at an international inflection point, in a market set for exponential growth. 

• A seat at the table: work directly with the CRO and leadership team and help shape company strategy. 

• Ownership and autonomy: high trust, short decision paths and real influence. 

We’re not looking for someone to run marketing. We’re looking for someone to build something exceptional.