Helly Hansen is looking for a Workwear Marketing Director, Global

Workwear Marketing Director, Global

As our Workwear Marketing Director you will drive global growth and visibility of the Workwear category by developing and executing integrated marketing strategies. You’ll own trade campaigns, build cross-functional partnerships, and ensure the category has a strong voice in the global brand.

Key Responsibilities

• Build and lead the Workwear global marketing strategy & plans
• Deliver high-impact trade campaigns and seasonal toolkits
• Align Product and Marketing messaging to drive sell-through
• Lead campaign initiatives, POS, and social media content
• Represent Workwear across Helly Hansen global marketing
• Manage campaigns on-time, on-brand, and on-budget

Global Marketing Strategy

• Develop and implement global workwear marketing strategies aligned with business objectives, seasonal calendars, and brand DNA.
• Define go-to-market priorities and ensure consistent messaging across all channels and regions.

Integrated Campaigns

• Lead product campaign calendar. Create and execute campaigns for key product launches.
• Coordinate internal and external partners to deliver aligned, timely assets across paid, earned, owned, and trade channels.

Brand Development

• Champion a unified global brand voice rooted in purpose, functionality, and pride of trade.
• Help localize messaging to resonate with regional markets while maintaining global consistency.

Retail & Trade Marketing

• Drive global marketing support for wholesale partners, distributors, and retail networks (B2B and B2C).
• Develop POS, campaign toolkits, sell-in materials and promotional assets tailored for each channel tier.

Digital & Content Marketing

• Plan and align social media and e-commerce content, coordinating with Digital and E-com teams. Build a content calendar.
• Support digital channels including web, social, CRM and performance marketing. Build a content calendar.

Product & Category Launches

• Collaborate with Product, Sales and Regional Marketing to ensure launches are supported by impactful storytelling and robust marketing plans.
• Develop clear marketing briefs that highlight value propositions and end-user benefits.

Partnerships & Sponsorships

• Identify and activate strategic partnerships with trade influencers, workwear ambassadors, and B2B media alongside Regional Marketing & Sales teams.
• Drive Workwear-specific partnerships, ambassador programs, and trade shows. Leverage trade expos for brand awareness and lead gen.

Analytics & Reporting

• Define KPIs and report regularly on campaign effectiveness, brand health, and sales lift.
• Use data to refine plans, increase efficiency, and support budget reallocation.

Budget Management

• Own and manage the global marketing budget, ensuring maximum impact per dollar across channels and regions.

Collaboration & Communication

• Partner cross-functionally with Product, Sales, E-commerce, Creative, and Regional Marketing teams.
• Present plans and results to stakeholders.

Cross-Functional Partners

• Workwear Product Team
• Regional Marketing Leads
• Global & Regional Sales
• Digital & E-Commerce
• Brand & Retail Marketing

Skills & experience

• 6–8 years in omni-channel marketing roles, with at least 2–3 years in a global or multi-region function
• Background in performance workwear, safety apparel, footwear or performance technical sports gear is preferred
• Education: Business degree BA or BS degree in Business, Marketing or related field (master’s degree is preferred)
• Track record of building integrated marketing campaigns that drive sell-through, brand engagement, and trade adoption
• Analytical, strategic, and problem-solving skills.
• Strong execution and leadership in cross-functional settings
• Passion for the trades and performance product
• Excellent communication and project management skills; ability to pivot between strategy and execution
• Collaborative mindset with comfort working across time zones and cross-cultural teams
• English fluent; second language a plus
• Passion for craftsmanship, trades, or technical product categories is a strong advantage

Work Environment

• Ability to thrive in a lean, dynamic, high-growth and non-hierarchical environment.
• Ability to work well across functions and diverse communities.
• Flexibility for occasional early/late meetings with North American counterparts.
• 20–30% (market visits, trade shows and distributors events).

We offer

• A culture that rewards excellence in an exciting phase of growth and new opportunities
• An ambitious, dynamic, creative, and international environment
• An active environment with passion for sports
• Discounts on great gear

This role is located in Oslo - HH HQ and is a full-time employment.

Any questions can be directed to khorsle at hellyhansen.com

Application is ONLY accepted in the portal (due to personal data protection rules) and not later than 4th February 2026.

Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics nearly 150 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with LIFA® Stay Dry technology, the patented H2Flow™ temperature regulating system, and the revolutionary lighter, warmer LIFALOFT™ insulation. Building on Helly Hansen’s proprietary HELLY TECH® waterproof/breathable system, the technical outdoor brand has most recently introduced the award-winning LIFA INFINITY PRO™ - the company’s most innovative waterproof/breathable technology to date.

Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations globally.

Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries around the world. To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com.