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Fashion buying - Helen Goworek
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Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting.
This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role.
The new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced.
Forfatter Helen Goworek
ISBN 9781405149921
Språk Engelsk
Vekt 445 gram
Utgitt 14.5.2007
Forlag Wiley-Blackwell (an imprint of John Wiley Sons Ltd)
Antall sider 200
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Sist endret: 25.9.2026 kl. 09:03 ・ FINN-kode: 424093612
