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Persuasion: Psychological Insights and Perspectives
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Tilstand: Helt ny - Uåpnet/med lapp
Emne: Psykologi og utdanning
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Persuasion: Psychological Insights and Perspectives, Second Edition highlights important and influential views on persuasion and guides students through the important contemporary centers of basic and applied persuasion research. The renowned contributors to this volume apply cutting-edge knowledge from their current research across a variety of domains, including health, advertising, prejudice, political communication, group decision making, and the impact of narratives. This Second Edition has been revised and updated to reflect new research from the past decade. It includes entirely new chapters on prejudice, persuasiveness of narratives, mass media and political persuasion, small groups, and advertising.
This is an ideal textbook for advanced undergraduate and graduate students studying persuasion in a variety of disciplines including Psychology, Business, Marketing, Communication, Journalism, Sociology and Political Science.
Language : English
354 pages
ISBN : 9780761928096
Popular Social Psychology & Interactions
Medical Social Psychology & Interactions
NB: Knappen for å vise hele beskrivelsen har kun en visuell effekt.
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Sist endret: 7.5.2026 kl. 21:34 ・ FINN-kode: 419363886
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