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Strategic Marketing: Creating Competitive Advantage - Ny
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Key features:
* Takes a strategic perspective, rather than a marketing management perspective, to help you understand the impact marketing strategy has on an organization.
* Applies strategic models to business, using case studies throughout each chapter to demonstrate how firms develop their marketing strategies and maintain their competitive advantage.
New to this edition:
* A new chapter on international marketing strategies.
* An increased international focus introduces further examples from emerging markets including Asia, South America and the BRIC countries.
* Increased coverage throughout the book of advances in technology that influence brand building and customer behaviour, such as the increasing use of social media.
Language : English
Print length : 571 pages
ISBN : 9780199684090
Strategic Business Planning
Systems & Planning
Business & Finance
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Sist endret: 19.7.2026 kl. 16:50 ・ FINN-kode: 418821263
