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Exceptional Selling, Jeff Thull (2006 edition)
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Beskrivelse av varen
Tilstand: Som ny - Ikke synlig brukt
Emne: Andre tekstbøker
Exceptional selling - How the Best Connect and Win in High Stakes Sales
Forfatter: Jeff Thull
Forlag:John Wiley & sons
Utgitt: 2006
Format: Pocket
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Kort om boken:
Exceptional Selling features street-level straight talk about the one-on-one skills that professionals need to succeed. In this prescriptive and practical guide, author Jeff Thull challenges conventional thinking and gets down to the key ingredients of sales success—the magic formula based on a powerful communication mindset, exceptional skills, and winning disciplines taken from the best in the business. You’ll get the edge you need to set yourself apart from the competition, connect to your customers’ hearts and minds, and clearly establish the value you offer.
Exceptional Selling is about what works. Its focus is the most dynamic and challenging part of the sales process: the authentic conversation—what top sales professionals talk about with their customers as well as how they say it. Successful communication resides at the intersection of content and delivery, substance and style. It’s your key to privileged access and privileged insight.
Exceptional Selling is a step-by-step guide to the kind of critical conversations you must have to win the high stakes sale and build powerful relationships. From the crucial first call that sets the stage, to the critically important C-suite executive conversations that build your credibility, to the financial conversations that create a compelling case for your value (and all the important conversations in between), you’ll find specific examples that will propel you forward and help you achieve greater success and profitability.
This is the first book to apply powerful diagnostic principles directly to sales conversations. It shows you how to create a customer engagement in which the common barriers to success—limited access, ambiguous words, objections, and cutthroat negotiations—melt away. If you want to set yourself apart from the rest, connect with your customers, raise the bar for your competition, and win in the game of high stakes sales, Exceptional Selling is the book that will take you there.
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Sist endret: 6.12.2025 kl. 08:13 ・ FINN-kode: 418760847
