
Bildegalleri
Groundswell - winning in a world transformed by social technologies
Til salgs
Frakt fra 39 kr + Trygg betaling 39 kr
Trygg handel med Fiks ferdig
Varen sendes til deg, og du har 24 timer til å inspisere den før pengene overføres til selgeren.
Beskrivelse av varen
Boken er svært pent brukt. Ingen skader, slitasje eller markeringer.
Hentes ved Schous plass på Grünerløkka, eller sendes med finn fiks ferdig.
OM BOKEN
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry - yet it's still utterly foreign to most companies running things now.
When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.
Forfatter: Charlene Li, Josh Bernoff
ISBN: 9781422161982
Forlag: Harvard Business Review Press
Innbinding: pocket
Brukerprofil
Du må være logget inn for å se brukerprofiler og sende meldinger.
Logg innAnnonsens metadata
Sist endret: 7.10.2025 kl. 07:23 ・ FINN-kode: 374865348


