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Bøker, strategi og ledelse: Mastering the Dynamics of Innovation - som ny
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Bøker, strategi og ledelse:
Boken "Mastering the Dynamics of Innovation: How Companies Can Seize Opportunities in the Face of Technological Change" selges.
Innbundet / hardcover bok - boken er ikke lest, som ny :)
Forfatter er James M. Utterback.
Publisher: Harvard Business School
Boken er en klassiker innen ledelse - brukes f.eks i MBA studier.
Boken inneholder emner som strategi, ledelse, endringsledelse, innovasjon, innovasjonsdynamikk, benchmarking, globalisering, kultur, organisasjonslære, personalledelse, teknologiutvikling, økonomi og markedsføring for næringsliv / bedrift.
Om boken:
The author presents a compelling look at how innovation transforms industries, raising the fortunes of some firms while destroying others. The book draws on the rich history of innovation by inventors and entrepreneurs--ranging from the birth of typewriters to the emergence of personal computers, gas lamps to fluorescent lighting, George Eastman's amateur photography to electronic imaging--to develop a practical model for how innovation enters an industry, how mainstream firms typically respond, and how--over time--new and old players wrestle for dominance. Utterback asserts that existing organizations must consistently abandon past success and embrace innovation--even when it undermines their traditional strengths. He sets forth a strategy to do so, and identifies the responsibilities of managers to lead and focus that effort.
Mastering the Dynamics of Innovation offers a pioneering model for how innovation unsettles industries and firms, and features fascinating histories of new product developments and strategies for nurturing innovation.
Mye god kunnskap for student i utdanning og andre :)
Kan hentes i Oslo sentrum eller ved Sandvika.
Kan sendes mot fraktkostnader.
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Sist endret: 26.10.2025 kl. 11:49 ・ FINN-kode: 249191919
