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Innovation Management 2. utgave. Keith Goffin & Rick Mitchell
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Tilstand: Pent brukt - I god stand
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Innovation Management: Strategy and Implementation Using the Pentathlon Framework" lærebok i 2. utgave. Boken er skrevet av Keith Goffin og Rick Mitchell og tar for seg innovasjonsledelse med vekt på strategi og implementering. Inneholder faglig gjennomgang av teorier og modeller for innovasjon, samt en rekke case-studier fra ulike bransjer og land. Egnet som pensumlitteratur eller referanseverk innen innovasjonsledelse, teknologi- og produktutvikling og relaterte økonomi- og ledelsesfag.
Innh. (eng).
Innovation Management by Keith Goffin & Rick Mitchell
Managing innovation is a challenge in any organization and demands a wide range of skills. How can you judge whether your department or company is as innovative as it could be? And if it isn't, what can you do and where do you start? Innovation Management begins by separating innovation into five interlocking topics: The Innovation Pentathlon. Using this framework, the authors present the best insights from theory and practice for each topic, together with a variety of tools that can be used to boost performance. Students will value the clear coverage of the academic background and managers will benefit from the 75 case studies that illustrate real-world outcomes. Key Features: - Complete and authoritative coverage of the academic background - Easy-to-follow structure based on The Innovation Pentathlon - Indispensable practical tools and examples - Illustrated with 75 case studies from international organizations, covering both service and manufacturing issues - Web site with additional material for teachers and students - Equal emphasis given to service and manufacturing organisations throughout.
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Sist endret: 24.2.2026 kl. 11:36 ・ FINN-kode: 436083637
