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Generating Breakthrough New Product Ideas
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Feeding The Innovation Funnel
Companies are experiencing a shortage of game-changing ideas that drive growth. This is a ‘how to’ book about generating a steady stream of breakthrough new product ideas. Experts, Dr. Cooper and Dr. Edgett, provide an unbiased evaluation of the top 15+ ideation methods used by leading companies.
The Complete Guide on Ideation:
- Understand and compare top new product ideation methods
- Implement an effective idea generation system
- Learn how to create innovation strategies and roadmaps that drive results
- Link your idea generation system to your Idea-To-Launch Process
- Learn how leading companies generate breakthrough new products.
Key Topics:
- Objective, unbiased evaluation of top ideation methods used by leading companies
- How to establish a strategic Discovery Stage including Product and Technology Roadmaps
- How to screen new ideas for winners with the latest idea scoring techniques
- What peripheral vision is and how to use it to dodge technical and environmental threats
- Concrete and actionable ways to encourage creative thinking from employees
- How to capture ideas from traditional, proven sources and unexpected external sources
- Accelerate time to market by linking idea capture systems to Idea-To-Launch Process
- Generating ideas for fundamental research, technology developments and platforms.
Language : English
270 pages
Format: Paperback
ISBN : 9780973282726
NB: Knappen for å vise hele beskrivelsen har kun en visuell effekt.
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Sist endret: 19.7.2025 kl. 14:17 ・ FINN-kode: 417063594
