The growth map

"When Jim O'Neill first coined 'BIIC' he redefined how investors and Western business lead- ers see the world. Economic students, policymakers, diplomats, Investors, and business leaders. should all read this book-not least because the rise of the BRICs is already turning so many Western assumptions upside down and will reshape the globe for decades to come."

-GILLIAN TETUS MANAGING EDITOR, FINANCIAL TIMES

"A brilliant and insightful analysis of the dynamic forces that are changing our world and the lives of millions of people. Jim O'Neill has done more than anyone to illuminate the growth of the developing world and the shifting landscape of the global economy."

-MICHAEL SPENCE, RECIPIENT OF THE NOBEL MEMORIAL PRIZE IN ECONOMICS IN 2001

"This book should be compulsory reading for all those interested in the world economy." -MONTEK SINGH AHLUWALIA, ECONOMIST AND DEPUTY CHAIRMAN OF THE PLANNING COMMISSION OF THE REPUBLIC OF INDIA

"Jim O'Neill challenges the lazy consensus and convinces us that the great swing to the East should be welcomed rather than resented by an anxious West. There's no empty optimism

here; just measured, reasoned grounds for hope." SIR MARTIN SORRELL, CEO, WPP

"If you want to learn how emerging markets are going to develop in the coming years, you don't have to wait for some future historian; just read this wonderful book by Jim O'Neill!"

-ARMINIO FRAGA, ECONOMIST AND FORMER PRESIDENT CENTRAL BANK OF BRAZIL

"Jim O'Neill's theory about the BRICs has become a reality. His new book makes it clear that growth markets will grow to the benefit of all whatever the skeptics think."

-ARKADY DVORKOVICH, ADVISER TO RUSSIAN PRESIDENT DMITRY MEDVEDEV

"In four letters, Jim O'Neill identified one of the most consequential themes of the twenty-first century. Jim has changed how the world thinks about economic growth-and how the BRICs think about themselves." - LLOYD BLANKFEIN CHAIRMAN AND CEO, GOLDMAN SACHS