Helly Hansen is looking for a Brand Partnerships Director

As the Brand Partnerships Director your main task is to identify, manage, drive & leverage brand partnerships for Helly Hansen. You will be responsible for setting / evolving the brand / sports partnerships strategy. You will display excellent project management skills capable of balancing brand and commercial relevance & cost of brand partnerships. You will lead and coordinate internal and external partners alike. Your experience with sports events and partnerships management is important.

You will also be responsible for:

• Management of existing partnerships.
• The search for new sponsorship opportunities.
• Identifying the strengths of these sponsorships/partnerships.
• Leveraging these relationships to greater collective & business impact.
• Conceptualizing new strategic initiatives that can drive brand awareness & impact.
• Develop an effective strategy to optimize the performance of collaborations.
• Negotiating a contract to the partnership & brand benefits.
• Finding solutions to ensure the interests of both parties.
• The proposal of solutions to evolve the partnership and their implementation.
• Analysis of strategy performance.
• Enhancement of the brand image and improvement of its visibility.

Main Tasks

• Set/evolve brand partnership strategy, drive alignment & support from internal stakeholders & exec team.
• Identify, lead and set direction on partnership targets (pro-active) and direct/consult on requests & ad-hoc opportunities (re-active)
• Negotiation and contract lead on high profile partnerships; guidance/consultancy on high profile local partnerships (e.g., ACA, NFH, etc.)
• Resourcing and project management design, roles & responsibilities.
• Own & manage budget for global brand partnerships.
• Oversee compliance/DOA/brand partnership contract templates.
• Build & sustain external relationships/network in key activity areas (i.e., sailing, ski, outdoor): To be connected to key decision makers of the relevant communities.
• Lead /set project management team for selective global brand partnerships, such as The Ocean Race sailing teams, Americas Cup teams, National Alpine Ski teams, Search & Rescue organizations,
• Negotiate contracts in partnership with legal department and all other relevant departments.
• Steer and coordinate Helly Hansen teams (global & local) for the successful implementation of all contractual rights & obligations.
• Build, foster & drive relationships with current & future partners.
• Proactively screen & identify brand partnership opportunities within the global Sport Marketing Strategy along key activities of Skiing, Sailing, Outdoor & WorkWear.
• Further build & develop playbook of how to extract the optimal, mutual value from brand partnerships.
• Build framework on how to evaluate the value of brand partnerships and initiate a review process/ monitoring routine.
• Share best practices within the HH network.
• Explore Activation opportunities beyond current status quo.
• Identify key BtoB partners & business opportunities and utilizing them with networking and interaction with the respective business unit.
• Identify & drive to the right stakeholders the commercial opportunities.

Skills

• Communication and listening skills.
• Masterful relationship building and relationship management.
• Sharp problem solving and decision-making skills.
• Excellent time and project management.
• Strategic thinking and innovation.
• Foundational sales skills.
• Excellent time and project management
• Cross-functional collaboration
• Product knowledge

Experience

• 8+ years of experience with Marketing or Sales of Partnerships &/or Project management of international partnerships.
• College degree in business (marketing / management) or communication / Master level preferred.
• Sport Marketing partnership management (either side, sponsor or asset), incl. contract negotiation/ legal assessment.
• Sailing- and/or Ski- and/or Outdoor-community experience & actively interested in sport.
• Strong operational knowledge of marketing tools and tactics and the skills to align resources to achieve objectives.
• Self-starter, taking initiative to drive projects independently.
• Ability to lead strategically with ability to also execute (getting things done)
• Experience & knowledge of sport apparel industry
• The ability to inspire, lead and manage internal and external resources and colleagues. Strong indirect leadership skills
• Willing to multitasks and work under pressure.
• Superior communications skills
• Proficient user of Microsoft office products
• Experience working within a global, matrix organization of advantage.
• Language skills – must be fluent in written and spoken English. Ideally language skills with one (or more) other European languages (written & orally).
• Ability to travel internationally (% will depend by project status & time of the year).

We offer

• A culture that rewards excellence in an exciting phase of growth and new opportunities
• An ambitious, dynamic, creative, and international environment
• Discounts on great gear
• Competitive compensation and benefits, and an active environment with passion for sports

This position is a full-time employment at our Oslo Headquarters.

Any questions can be directed to karianne.nordahl.horsle at hellyhansen.com

Application is ONLY accepted in portal(Due to personal data protection rules) and not later than 3 December 2023.