Passion for digital marketing? Want to join an exciting tech start-up?

Background

joymo.tv has an ambition of becoming the largest streaming video platform of grassroots sport in the world.  As Vice President of Marketing in Joymo you are a critical contributor to our growth and success. 

Role, objective and purpose

The Joymo role of VP Marketing is a unique opportunity to join the leadership of an innovative and ambitious team. You will have overarching responsibility for differentiating Joymo in each target market, to drive pipeline creation and customer acquisition and revenue retention efforts. 

You will report to the CEO, and will work in matrix with the global sales team to ensure our international expansion strategies are executed and delivered upon. In this capacity, you will work closely with country specific VP’s of Business Development to drive impactful campaigns to increase and continuously fuel a healthy pipeline of new customers. You will work closely with the Head of Product to maximise consumer enjoyment of the Joymo product, leverage Joymo’s increasing viewing numbers to further expand marketing and brand development.

Inbound marketing? Growth hacker? You are experienced in rapid growth, and thrive in a dynamic and digital environment where you move quickly to respond to challenges and opportunities.

Responsibilities 

• Create and own the Nordic and European marketing strategy for Joymo.
• Hire, develop and lead a high-performing team to execute impactful customer acquisition and retention
• Shape the Message: convert insights, messaging, sales campaigns and content that speak directly to the Joymo B2B and B2B2C audience
• Maximise total pipeline and monetise the marketing investment in the chosen markets and channels
• Analyse campaign results and optimise programs to increase lead volume and quality and the effectiveness of marketing spend
• Collaborate with Joymo team members and SoMe/Digital Agency suppliers to define the unique needs of the markets, and execute
• Create and own reporting back to the organisation, to share results and market insights to internal partners

Qualifications 

• College degree, preferably 7+ years of marketing management experience
• Demonstrated experience designing and implementing successful marketing campaigns
• Experience with CRM software (we use Hubspot), digital marketing tools and techniques
• Language skills: Fluent in English, verbal and written. Proficiency in a Scandinavian language is a plus.

We look for people who

• You are highly self-motivated and organised
• You have strong analytical and project management skills
• You have a strategic mindset, with ability to make difficult decisions
• You are are data-driven and make evidence-based decisions
• You are transparent and possess exceptional verbal, written, social, presentation, and interpersonal skills.
• You have a positive attitude and willingness to roll up sleeves and dig deep to achieve goals and contribute to our culture

We offer 

• A unique opportunity to further develop yourself in a growing and disrupting technology company with global ambitions
• A unique opportunity to make a huge impact on business and product decisions
• A workplace in constant development and growth which offer new exciting challenges every week
• A working environment with highly talented and engaged people who care about helping each other out
• A workplace with openness and transparency where you’ll be a vital part of discussions and decisions using tools like Slack
• Office location in the beautiful city of Oslo, Norway @ The Oslo Science Park.