Utløpt

VP Strategic Branding

Arbeidsgiver: Hurtigruten AS - Hurtigruten Pluss AS
Stillingstittel: VP Strategic Branding
Frist: 30.07.2019
Ansettelsesform: Fast

Hurtigruten is a leading global brand within international adventure tourism. In business since 1893, the pioneering Norwegian company is today the world leader in expedition cruising and the world's most sustainable cruise operator. Hurtigruten offers unique, educational experiences at sea and on land at more than 250 pristine and adventurous destinations around the world; spanning from The Arctic via the Caribbean and South America, to Antarctica in the extreme south. Pushing hard to go completely emission free, Hurtigruten has introduced innovations such as the world's first hybrid powered expedition ships and vessels fueled partly with organic waste.
For more information on Hurtigruten, please visit www.hurtigruten.com

As VP Strategic Branding, you will support the delivery of the next phases of Hurtigruten's ambitious expansion plans. This includes the introduction of more ground-breaking hybrid expedition vessels; expanding operations to new geographies; exploring new business opportunities and increasing attractivity towards new segments of guests.

The role is key to globally further develop Hurtigruten's brand and to attract new markets and segments communicating and delivering on one premium brand experience across the business. Our global brand position is key for our commercial success moving forward. You will set the direction and lead the development based on deep understanding of customers, markets and the commercial value chain.

You have an innovative, cost effective and digital mindset as to how brands are being built, delivered and managed, and you master conceptual design thinking in developing communications as well as products and services.

You will be part of a Global team and report to the Chief Marketing Officer. You will work across the organization securing the brand is understood, communicated and delivered as an wholistic brand experience ensuring that our guests want to explore with us, repeatedly.

We advise candidates do not hesitate to apply.

Tasks

Own and drive strategy processes on brand and marketing across markets.
Plan and implement appropriate global brand KPI's and report on KPI's.
Report and guide markets on brand development and business impact.
Develop and manage Hurtigruten's brand platform as a strategic tool that drives the global position according to company goals - in line with business, commercial and communications strategies.
Develop a customer insight platform that supports business decisions across the business.
Develop and standardize customer insight and marketing analytical tools on qualitative and quantitative research.
Perform research and interpret research and analysis into insight forming strategies.
Develop MarCom Strategies to support brand directions and guide briefing processes in close cooperation with operational teams.
Manage strategic design and direct service deliveries.
Manage brand intellectual properties.
Connect the dots in brand and marketing by providing a full value chain view on consumer driven strategies.
Develop brand concepts for product and service deliveries and work across units to guide and train conceptual deliveries.

Qualifications

Master's degree within business, marketing, communication, brand management or equivalent with proven strong academic results.
Minimum 5 years' experience from international senior strategic brand roles, preferably with digital at core.
Excellent commercial understanding and strong market orientation
Fluent in oral and written English. Other language skills would be considered a plus.

Education

College / University, Master's degree
Journalism / Communication
Sales / Marketing

Language

English

Personal qualities

Passionate mindset
"Can do" attitude
Strong analytical skills
Exceptional communication skills
Structured and flexible mindset
Innovative and digital mindset
Experienced in cross-functional cooperation
You live our values: We care, We explore, We empower & We inspire.

We offer

Full or part time (%): 100%
An exciting job within the strongest global brand within expedition cruising
The chance to work in one of the world's most exciting and dynamic industries
The opportunity to support forming a global brand
Working with highly skilled and dedicated colleagues, both at land and at sea
Competitive conditions
Fantastic rates to travel to some of the most exciting places on the planet

Sektor: Privat
Lederkategori: Leder
Sted: Langkaia 1, 0150 Oslo
Bransje: Shipping,; Reise og turisme
Stillingsfunksjon: PR og informasjon,; Forretningsutvikling og strategi,; Markedsfører