Digital Marketing Lead

This is a rare and exciting role for someone looking to take the next career step, in a fast paced and ever-changing marketing role for a new start-up online business. 

As a Digital Marketing Lead you will be responsible for using all marketing channels and product development to identify the most efficient ways to grow a true global service on a proprietary digital platform. You are hungry, analytical and creative, and have growth hacking as a mindset. You will focus on brand building, conversion rates and UX in a B2B market, where both customers and partners are vital. 

Key Responsibilities 

• Define the brand platform and overall communication strategy
• Lead all digital marketing activity across SEO, PPC and email marketing
• Plan segmentation and targeting of customers and partners worldwide
• Run promotions with relevant content and A/B-testing to optimize conversion rates and acceptance
• Develop, run and analyze client and partner surveys
• Evaluate and select tools for digital promotion, surveys and marketing
• Build, test and optimize campaign specific landing pages and user journey flows
• Take co-ownership in the website and develop functionality, design and content
• Work with the development team to make sure that all marketing driven changes are applied efficiently 

Essential Skills and Experience 

• Broad digital marketing experience for fast growing SaaS/onlineservices 
• Experience working in a start-up or for fast growing B2B/B2C publishing or ecommerce services/companies is an advantage 
• Hands-on experience managing paid social media/PPC, content marketing/blogging and SEO 
• Experience from leading people in teams and projects
• You will be someone who strives to be up-to-date with digital marketing tools and has a strong focus on ROI
• Excellent presentation and communication skills - also in writing
• You must be fluent in English. Norwegian is not mandatory

You will be someone with a genuine interest in joining a start-up business and with a true passion for digital marketing. 

Send your CV to mail@backerskeie.com ASAP. We will contact you if you fill the requirements with the right skills and experience.