In-field Brand Manager Hematology

Why GSK?

Uniting science, technology and talent to get ahead of disease together

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

Find out more:

Annual Report 2021

In-field Brand Manager Hematology

As in-field brand manager, you will be the launch lead for our hematology products and launch the first new mode of action in the hematology area for several years, and so will cover a real medical need for patients. You will also contribute to building the currently small Oncology and Hematology team in Norway GSK.

In this role you will...

• Drive the external environment impacting the current and future market where GSK is launching our hematology product(s) and supporting the overall availability and use of GSK hematology product(s) in patients as foreseen by the indication
• Ensure engagement with stakeholder/bodies to pave way for GSK launch and secure maximum understanding of innovation and value of relevant brand
• Secure internal as well as external preparation for GSK upcoming launch by implementing the Global Brand Strategy and driving business performance. This role will assume the responsibility of Launch Lead for the Brand
• At launch - Sell selected GSK brand, delivering tactical sales and activity goals including the promotion and organisation of GSK's customer education programme. Co-operation with the BUH, Brand Manager Oncology, Medical, and Market Access colleagues to deliver on the regional- national sales and development plan
• Be accountable for developing operational plan as well as account plans, driving X-functional team activities in each account
• Contribute to the strategic Business plan and propose the strategic direction, under BUH responsibility
• Be accountable for own customers/stakeholders – mapping of and engagement to ensure strong personal network/relations
• Be accountable for establishing, maintaining and managing relations with key decision makers (EEs, etc) to ensure optimal access for GSK brands
• Gain customer insight to develop commercial opportunities accordingly
• Understand payer and access environment and opportunities
• Identify and anticipate payer/customer needs, constraints and requirements impacting GSK brands
• Ensure relevant information regularly is shared with the team
• Ensure good understanding of and act on/shape external environment to ensure GSK have good preparedness
• Ensure excellent brand translation and execution of marketing strategies
• At launch - Sell nominated GSK brands to targeted key customers, using GSK selling model – through a range of approaches including 1:1 meeting, group meetings and different multi-channels
• Contribute to selection and adopting global and cluster customer material, under BUH responsibility
• Drive innovative solutions to expand market, such as PSP, HCP/Nurse networks, etc
• Manage forecast assumptions, supply accuracy and medicine distribution across wholesalers and hospitals under TAL responsibility and collaboration with the Finance team

Why you? 

Qualifications & Skills:

• University degree in relevant subject or equivalent
• Authorized Sales Representative (LMI) and good understanding of the LMI rules of pharmaceutical promotion
• At least 3 years of marketing and sales experience, prior experience of engaging with customers with a strong track record
• Knowledge and experience/education within Haematology or Oncology area
• Good understanding of national & regional healthcare systems and the key influence points in these networks
• Proven track-record in delivering commercial excellence in customer communication & brand execution

Preferred:

• Ability to drive priorities in collaboration with key stakeholders, and lead projects end to end with cross-functional teams
• Strategic thinking, analytical and problem-solving approach 
• Good planning and time management skills, with ability to multi-task and work under pressure
• Flexible thinking and oriented to continuous improvement and driving changes across cross functional stakeholders - able to interact and build strong and credible relationships at all levels
• Track record in leading cross functional teams with indirect reports
• Innovative mindset, willing to challenge the status-quo

*LI-GSK

#LI-GSK

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We're committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

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