Marketing Manager JetKids

JetKids is looking for a temporary Marketing Manager. Our current Marketing Manager will soon be on maternity leave, and this leaves and opening for a 1 year temporary position. The company is experiencing strong growth and future HR demands will be continuously reviewed.

The Marketing Manager will be responsible for the follow up and adjustment of JetKids’ marketing and communication strategies for 2021, as well as overall branding and image, this will be done in coordination with one of the founders of the company.

The Marketing Manager will adapt and execute the 2021 marketing plan, create the calendar of campaigns and events, administer the marketing budget and analyse the market and competitors.

This position covers a double-angle: Marketing activities for JetKids, whose the main sales channel is www.jet-kids.com (DTC) and Coordination of Marketing activities for Stokke, majority holder of JetKids, that is JetKids’ main distributor (B2B). 

Key tasks

The Marketing Manager will:

• Plan and execute the overall JetKids marketing strategy, and develop and implement one for new products coming into the market
• Oversee the implementation of this marketing strategy
• Develop and adapt the brand strategy
• Administer the annual marketing budget
• Create and manage a calendar of events such as campaigns, fairs
• Guide the day-to-day activities of the marketing team
• Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary
• Provide materials to enable the Stokke sales team to function effectively
• Manage and refine the JetKids’ social media presence
• Measure marketing campaign costs
• Report on the effectiveness of marketing campaigns using pre-determined KPIs
• Utilize data for marketing campaigns, interrogating the JetKids’ databases and external data
• Identify new business opportunities
• Conduct market research studies

Experience & Competencies

Data analysis: The role calls for continual analysis of market trends and the positioning of competitors. This analysis provides the foundation for marketing strategies. Much of this analysis is done by drilling down into data around customer behavior and experiences, so you need to be up to speed on these techniques.

Leadership and influencing: It is crucial that you present yourself as a good communicator. You will report directly to the JetKids CEO and work closely with Stokke regional marketing departments. Being a marketing manager also involves constant networking and representing JetKids by Stokke to outsiders.

Strong project management: You will guide the day-to-day marketing operations, both internally at JetKids and closely following up the Stokke activities related to JetKids. That implies lots of coordination between persons and departments, deadlines to meet and results to report.

Creativity and content creation: It is part of your role to be creative to find innovative way to market and sell JetKids’ products, elaborate and launch campaigns, and create the dedicated content. A passion for and an expert eye for content creation will be particularly appreciated, as it is a core angle of our development, to get relevant and qualitative assets supporting our website, social media channels, and to provide all what Stokke’s marketing team is needing.

Background: Solid educational background is required and a proven track record from similar positions.

A strong command of both oral and written communication skills in English is required. Since we are a operating internationally Norwegian is not a requirement.