Senior Omnichannel Brand Manager

Senior Omnichannel Brand Manager

In this marketing role, you will be using your strong marketing background to leverage the best tools and solutions to the people who prescribe and use products in hospital acute care (HAC), including digital tools. You will help us become relevant and valuable to our customers and to consumers through all appropriate channels.

You understand that everything we do is founded on customer insights so you will engage with customers to identify real customer needs. As you have experience from health care, you already understand the restrictive environment in which we operate, but you also see it as a challenge to explore new approaches, always within our own strict ethical code of conduct and local regulations.

You will be responsible for developing, leading and influencing the execution of local plans for primarily the field of HAC. You will coordinate with relevant cross-divisional stakeholders to ensure activities are aligned with MSD priorities and follow-up on KPI's with tools and dashboards. You will integrate activities across channels and touch points to create a great customer experience across the customer journey together with developing, implementing, tracking, experimenting and optimizing MSD's digital marketing campaigns across channels. You will also collaborate with agencies and other vendor partners. The position will be responsible for leading a Center of Excellence (CoE) for HIV & Hepatitis C for Nordic & Baltic region. CoE is established to preserve a strong voice towards the Region/Global and ensure that we share best practices in a timely manner.

As Senior Omnichannel Brand Manager you will manage and coordinate the local activity plan within approved promotion budgets and for local adaptation and approval of regional and global content, while being an integrated partner in the forecasting process in collaboration with the Business Unit Director and Business Analytics team.

Qualifications

Through your experiences in brand management, developing digital or omnichannel marketing campaigns - you bring a bias for action and either; a strong understanding of pharma with scientific/clinical knowledge, or a strong understanding of how digital channels can change the game. Through your prior experiences you have an understanding of standards of care and emerging clinical trends and know the principles of health economics and their clinical implications, which will be a great foundation for developing the local franchise plans and create a good foundation for your collaboration with other functions. You know the importance of informal leadership, and know that your success in any job will heavily depend on your ability to influence without authority and deliver concrete results. Fluency in Norwegian and English is a must.

Application and further information:

Start the application process by clicking the link below.

For further information about the position please reach out to Tom Einar Lokkemyhr. Tel nr: +47 32207300.

About MSD in the Nordics

For over 125 years and counting MSD has revolutionised global health care. Today, more than 800 people work for MSD in the Nordics alone. Innovation is our life's blood, and you will be a part of developing new and customer centric health care solutions that go beyond medicine to help people be well and live better lives during treatment. We have a strong pipeline of products within medicines, vaccines, biologic therapies and animal health products. We work every day to make healthcare accessible to as many as possible, which requires top talent within both R&D, marketing, finance, health economy and policy shaping. Globally, we operate in 140 countries and demonstrate our commitment to increasing access to health care through far-reaching policies, programs and partnerships. For more information about MSD in the Nordics please visit www.workforlife.com