Join SERO as Area Manager (Product Specialist) in the Nordics

SERO is looking for an Area Manager (Product Specialist) to drive sales, business development and customer support across an assigned territory in the Nordic region.

The role combines scientific expertise with commercial responsibility and acts as the primary contact point for laboratories, healthcare customers and key stakeholders.

You will support existing customers, identify growth opportunities, drive tender activities, and contribute to the continued expansion of SERO's sales.

This role covers several regions within the Nordics.

Depending on the candidate the position may be based at SERO’s office in Norway or as a remote role.

Frequent travel is an important part of the position.

Key Responsibilities

Sales and Account Management

• Develop and maintain relationships with existing and prospective customers, identify new business opportunities and drive sales growth within the assigned territory

• Conduct customer visits, product presentations and follow-up activities, manage key accounts and support contract implementation

• Actively promote and sell SERO’s portfolio across the Nordic region, including quality controls, calprotectin and FOBT products, and identify opportunities to expand this business segment

• Identify and lead tender opportunities in the assigned territory, strengthen customer relationships and market positioning

• Monitor market developments, competitors and customer trends, and contribute to strategic growth initiatives and market development projects

• Support tender activities in other territories when required

Technical and Customer Support

• Provide first-line product guidance and support to customers, including basic onboarding and follow-up, and coordinate complex technical inquiries

Marketing and Projects

• Communicate SERO’s message and product philosophy through central and locally initiated marketing activities, and represent SERO at relevant conferences, exhibitions, meetings and customer events

• Maintain awareness of market trends, competitive activity and laboratory developments, and record customer interactions, opportunities and market intelligence in CRM

• Contribute to improvements in customer communication and sales processes, and support or lead other projects and activities when required

Planning and Administration

• Maintain accurate sales forecasts and customer plans, manage territory activities through CRM, and support reporting and business planning activities

Required Qualifications and experience

• Scientific or laboratory-related degree (Biomedical Scientist, Laboratory Scientist, Chemistry, Biology or equivalent)

• Experience from the IVD, diagnostics, laboratory industry or experience working in laboratories, hospitals or another healthcare setting

• Proven ability to work independently and manage own activities

• Experience in customer-facing roles

Language Requirements

• Fluency in at least one Scandinavian language, Swedish is an advantage

Personal Attributes

• Self-driven and proactive

• Strong relationship-building skills

• Structured and disciplined approach to planning and follow-up

• Commercial mindset with a focus on customer value

• Comfortable working independently in a field-based role

• Strong problem-solving and analytical capabilities

• Able to balance technical discussions with commercial objectives

• High degree of responsibility and ownership

• Collaborative and team-oriented

• Curious and eager to learn

Preferred Experience

• Ability to communicate effectively with laboratory professionals and decision-makers

• Knowledge of QC products and laboratory quality systems

• Experience with calprotectin or FOBT is an advantage

• Familiarity with major diagnostic platforms

• Experience in account management, sales or business development

• Experience working across multiple Nordic markets

Why Join SERO?

At SERO, you will join a specialized organization with a strong reputation in laboratory quality control and diagnostics.

You will have the opportunity to combine scientific expertise, customer engagement and business development while contributing to the continued growth of our business across the Nordic region and beyond.