Are you our next Product Manager for the Kari Traa brand - in Active Brands?

In Active Brands we are all about accelerating strong and sustainable outdoor sports brands into global leaders. Do you have the passion and skills to drive every inch of equity out of all categories, striving for growth & opportunity while maintaining a cohesive collection to achieve this target?
Then this might be the role for you!

The role
As Product Manager in Active Brands, you will be responsible for effectively managing the product assortment, the seasonal lineplan and monitoring sell-through and inventory to drive sales and maximize profitability for Kari Traa. You will have overall responsibility for bringing the collection strategy to life, leading the timeline, and working with the Brand General Manager to build the strategy. Taking the lead on planning and pricing, making sure the balance between brand building, market demands, and business is optimized. The role is the center-point of collection knowledge and your ability to collaborate and team up with General Manager, Head of Design and Purchase Manager as well as with the Sales team is essential for Kari Traa’s further success.
You will report to the Buying Director and be a part of our Demand & Supply Analytics Team, with a dotted reporting line to the General Manager for Kari Traa.

Key tasks

• Conduct market analysis to identify market trends, competitor offerings, and consumer preferences based on sales data, market research, and customer feedback.

• Analyse sales performance, margins, inventory, and profitability.

• Own the pricing process, suggest pricing strategy and market position to maximize profitability.

• Suggest replenishment strategies to optimize inventory management and minimize stockouts and excess.

• Together with Head of Design and Purchase Manager:

  • Have regular meetings and discussions to align design concepts, product assortment, targets and budget, pricing, and production planning.

  • Coordinate on issues related to design feasibility, demand fluctuations, supply chain constraints, and customer feedback.

  • Actively collaborate and share insights on market conditions, sales performance, customer feedback and production needs, to ensure cohesive decision-making and strategic alignment.

Your profile
The Product Manager is the link between Design, Purchase and Sales which requires that you have great understanding of those functions. You will bring experience and expertise from the sports apparel- or fashion industry, most likely you have a very similar role today, with proven skills in building and implementing strategies based on your market and trend analysis and turning into actions. You are commercially driven and can easily identify business opportunities which align with the brand’s goals and ambitions. We assume that you have international experience, either from working abroad or from home towards international markets.

• Agrees with and understands the Kari Traa DNA and core values.

• Solid understanding of market dynamics, consumer behaviour, and trends.

• Analytical skills to interpret sales data, market research, and financial metrics for decision-making.

• Strong negotiation and communication skills to collaborate with suppliers and internal stakeholders.

• Knowledge of pricing strategies, profit margins, and inventory management principles.

• Ability to forecast demand, conduct trend analysis, and make data-driven recommendations.

• Detail-oriented mindset to monitor inventory levels, analyse product performance, and optimize assortment planning.

• Share our passion for an active lifestyle.

• Willing to relocate to Oslo, Norway.

What’s in it for you?
In addition to a very exciting and desirable job, we offer you an inspiring and active work environment in our Oslo headquarter, with dedicated co-workers with a strong passion for the brand. As a brand hub business, you will also get exposed to career and development opportunities within Active Brands.

Active Brands is an equal opportunity employer. We welcome applications from all qualified candidates.
Application are only accepted in our portal (due to personal data protection rules). Please write your application in English.

Active Brands is a leading supplier of premium brand goods to sports retail in the Nordic region, expanding globally. The brand portfolio currently consist of Kari Traa, Bula, Åsnes, Hygge, Dæhlie, Johaug, and Sweet Protection.

Founded in 2009, Active Brands has evolved from a Norwegian brand incubation platform to a global brand accelerator with a strong international footprint.

The number of employees is about 250, situated in Oslo, Voss, Gothenburg, Trysil, Copenhagen, Helsinki, Denver, Munich and Shanghai. Active Brands aims to build strong brand positions and to become a preferred partner to retailers. Active Brands has great ambitions for growth through our existing brands as well as future acquisitions.

The main shareholders are FSN Capital AS and Verdane Capital Advisors AS.