Product Manager Live Sport

Schibsted Live Sport is at the heart of how millions of people experience sport every single week on VG & Aftonbladet. From live scores and breaking news to video clips, stats and streams, our products sit at the intersection of journalism, technology, and some of the most emotional moments in people’s lives.

Now, we’re looking for an experienced Product Manager to take ownership of one of Schibsted’s most exciting consumer products: VG Live (Norway) & Sportbladet Live (Sweden) – and help lead our next phase of Nordic growth.

Why this role matters: VG Live is already the most well-known live sports product in Norway, and a daily destination for casual, mobile-first sports fans. In addition, our live sport team owns and develops Sportbladet Live, VG Live’s sister service in Sweden.

Every month, the combined impact of these services is:

• Over 3 million users
• Around 200 million page views

Over the last few years:

• We’ve 4×’ed revenue for VG Live
• More than doubled our organic user base in Sweden on Sportbladet Live
• Built a Nordic live sports platform with real scale and momentum covering the full spectrum of sports interest in our countries.

We’re now building toward something much bigger:

• A clear Nordic growth journey, with strong positions in Norway and Sweden, and rapid progress in Finland
• New strategic opportunities unlocked by Schibsted’s recent acquisitions of TV4 (Sweden) and MTV (Finland) – two of the strongest sports streaming brands in the Nordics
• A product portfolio that increasingly connects live coverage, clips and premium streaming into seamless fan experiences

And perhaps most importantly:

👉 You’ll be joining ahead of the 2026 World Cup – likely the biggest sports event of this century for Norway. VG Live will be at the absolute centre of how the nation follows it.

What you’ll own: As Product Manager for Schibsted Live Sport, you’ll have end-to-end responsibility for the product direction of our live sport sites, the CMS driving it, and our live sport commercial direction.

That includes:

• Owning the product strategy and roadmap for a product used by millions every month
• Driving growth in daily usage, logged-in users and revenue
  Shaping how live sports content, clips and streaming integrations work together across markets
• Working closely with the editorial sports teams, design, engineering, data, sales and partnerships
• Collaborating across borders with teams in Norway, Sweden and Finland
• Turning major sports events into product moments, not just content moments

This is a highly visible role with strong executive attention, real commercial impact, and meaningful editorial relevance.

Why join Schibsted Live Sport

• You’ll own one of Norway’s most recognised digital sports products
• You’ll work on a product with 3M+ monthly users and ~200M monthly page views
• You’ll help shape a Nordic live sports platform with real ambition
• You’ll operate at the intersection of sports, journalism, technology and business
• You’ll join at a moment of momentum, not turnaround

And yes – you’ll be front and centre when the 2026 World Cup takes over the country ⚽

This role is not for a generalist PM looking to “try sports”.

Passion for sports is a must-have.

You should genuinely care about matches, moments, leagues, tournaments and how fans experience them – live, on mobile, in real time.

We believe you:

• Are an experienced Product Manager for consumer-facing digital products
• Have worked with high-traffic, real-time or content-driven products
• Are comfortable balancing user value, editorial needs and commercial outcomes
• Think clearly about metrics, experimentation and growth
• Can operate strategically while still caring deeply about product details
• Enjoy working with different stakeholders across multiple countries, and know how to lead without formal authority.

Experience from media, subscriptions or streaming is a strong plus – but passion, curiosity, judgment and drive matter most.

Independent Journalism – That’s our business

Schibsted Media Group includes some of the strongest media brands in the Nordics, including VG, Aftenposten, E24, Bergens Tidende, Stavanger Aftenblad, Aftonbladet, Svenska Dagbladet, Omni, and Podme.

Every day, nearly seven million people turn to our editorial media to stay informed, engaged, and entertained through text, audio, images, and video. The trust of our users is crucial to us. To maintain this trust, we prioritise truth, verifiability, and transparency.

Our 2,800 employees are based in Oslo, Bergen, Stavanger, Stockholm, Helsinki, Krakow, and Gdansk. We rely on all of them to succeed, through close collaboration across editorial teams, product and technology environments, and subscription and advertising units.

What began as Christian Schibsted's small printing business in Christiania (now Oslo) in 1839 has grown into one of the leading media companies in the Nordics. For nearly two centuries, our journalism has empowered people, built communities, exposed abuses of power, and strengthened democracies. Our democracies depend on independent journalism. That’s our business.