Helly Hansen is looking for a Retail Marketing Specialist - Global

The Retail Marketing Specialist will be accountable for developing a sell-in and sell-through marketing toolbox that fuels the growth and visibility of Helly Hansen across wholesale, key accounts, partner, and shop-in-shop (SIS) environments globally. This role ensures our brand is consistently and powerfully represented in every touchpoint—supporting commercial objectives while creating meaningful consumer experiences.

RESPONSIBILITIES

Strategy & Execution

• Lead the development and global rollout of seasonal wholesale toolkits and guidelines to drive sell-in and sell-through and to support and direct in-season regional in-store excellence.
• Champion the brand across diverse retail formats including SIS, shop-in-shop, and multi-brand spaces—ensuring consistency, elevation, and relevance.
• Collaborate with the Retail Brand Experience team to design and implement consumer-first in-store campaigns that build awareness, inspire purchase, and deepen brand connection.
• Develop and activate global showroom, sales meeting, and tradeshow experiences—bridging brand storytelling with commercial objectives.

Support & Collaboration

• Serve as the go-to marketing contact for regional sales and marketing teams across wholesale, SIS, and key account partners.
• Co-create seasonal SIS buying plans and visual merchandising strategies that balance brand integrity with retailer needs.
• Act as a strategic liaison between internal cross-functional teams (brand, category, product, planning, creative) and external stakeholders.

Visual Merchandising & Brand Presentation

• Drive the global VM strategy for partner and wholesale environments, creating scalable concepts for seasonal rollouts.
• Develop and manage a flexible SIS toolbox adaptable to regional needs and retail formats.
• Facilitate hands-on showroom and SIS setup, training and onboarding sessions to align execution with brand standards.

Planning & Optimization

• Lead planning for seasonal launches including trade shows, sales meetings, SIS rollouts, and in-store activations.
• Lead planning for agile retail moments, including pop-ups and events.
• Monitor performance of in-store and SIS programs, capture best practices, and optimize toolkits based on feedback and retail performance.
• Ensure seamless ordering and fulfillment of seasonal POS materials globally.
• Plan Sales Meeting, showroom and trade show set ups for both HH Sportwear and HH Workwear.
• Plan seasonal in-store support programs for wholesale and SIS.
• Plan and provide seasonal training on visual merchandising for the sales force.

EXPERIENCE / SKILLS REQUIRED

• 5+ years of experience in DTC or retail marketing, ideally within global premium, or outdoor/lifestyle brands.
• Education: Bachelor’s degree in marketing or a related field preferred.
• Strong understanding of wholesale environments, key account marketing, and shop-in-shop dynamics.
• Proven success delivering compelling brand experiences in multi-brand and partner-driven retail ecosystems.
• Strong leadership ability with an eye for design and styling, with demonstrated success in visual merchandising, innovation and implementation.
• Hands-on experience in visual merchandising and in-store storytelling with a strong ability to communicate ideas and lead from conception to implementation and lead VM trainings and workshops.
• Strong written and verbal communication and presentation skills.
• Excellent project management, communication, and cross-functional leadership skills.
• Fluent in English; confident in presenting, training, and influencing across cultures.
• Proficiency in Microsoft Office and Adobe Creative Suite (Illustrator, InDesign, Photoshop).

WHO YOU ARE

• Energetic and enthusiastic, pragmatic, tenacious, with attention to detail.
• Passionate about premium retail and the outdoors.
• Collaborative by nature—energized by working across functions and cultures.
• Comfortable shifting from high-level strategy to hands-on activation.
• Agile, curious, and solutions-oriented; dedicated to getting the job done but interested in having ‘fun’ as well.
• Travel required.

WORK ENVIRONMENT

• Ability to thrive in a lean, dynamic, high-growth and non-hierarchical environment
• Ability to work well across functions and diverse communities

WE OFFER

• A culture that rewards excellence in an exciting phase of growth and new opportunities
• An ambitious, dynamic, creative, and international environment
• An active environment with passion for sports
• Discounts on great gear

This role is located in Oslo - HH HQ and is a full-time employment.

Any questions can be directed to khorsle@hellyhansen.com

Application is ONLY accepted in the portal (due to personal data protection rules) and not later than 28th February 2026.