Brand Activation Specialist for Weber

We are looking for a Brand Activation Specialist to join our Marketing team, based in central Oslo. In this role, you will play a key part in bringing the Weber brand to life in both Norway and Finland. You will translate strategic priorities into impactful consumer-facing activations that drive demand, grow brand equity, and strengthen our position across both markets. Working closely with central EMEA marketing and local commercial teams, you will deliver best-in-class execution of integrated campaigns, ensuring consistent messaging while adapting to local nuances.

Key responsibilities:

• Translate EMEA strategic priorities into locally relevant brand initiatives in collaboration with central and local teams.

• Develop and execute local go-to-market plans, aligned with product launches and seasonal campaigns.

• Partner with Sales and Trade Marketing to deliver engaging in-store experiences and digital retail activations.

• Collaborate with Brand Communications, Digital, Media, and Content teams to deliver integrated, high-performing campaigns.

• Manage regional agency relationships to ensure timely, on-budget, high-quality campaign delivery.

• Activate brand storytelling across Weber.com, social media, newsletters, and Grill Academy.

• Localize and deploy brand campaigns while maintaining alignment with global brand standards.

• Support joint marketing plans with key retail partners to deliver on-brand, effective activations.

• Analyze KPIs, consumer insights, and market trends to diagnose performance and optimize activity.

• Monitor campaign effectiveness, reporting ROI and identifying improvements.

• Manage the local activation budget, ensuring efficiency and strategic alignment.

• Act as a connector between central and local teams, fostering collaboration and sharing best practices.

• Champion brand standards and contribute to continuous improvement of tools and processes.

What we’re looking for:

• Degree in Marketing, Business Administration, or a related field.

• Broad experience in brand marketing or activation, ideally within a premium or consumer lifestyle brand and across multiple markets.

• Proven track record of planning and executing integrated marketing campaigns.

• Strong understanding of omni-channel consumer experiences (retail and digital).

• Experience managing agency partners and working cross-functionally in matrix organizations.

• Confident analyzing marketing performance data and turning insight into action.

• Excellent communication skills in English and Norwegian.

• Proficient in Microsoft Office, Google Analytics, CRM platforms, project management tools – ideally also Adobe Creative Suite.

• Strategic mindset with strong executional drive, attention to detail, and organizational skills.

What we offer:

• Time to recharge – 25 vacation days (country-specific adjustments may apply)

• Discover what grilling can be – annual vouchers for the Grill Academy and attractive employee discounts on Weber products

• Flexibility – hybrid working model, with a mix of office and remote working

• Celebrate together – grill sessions and company events
  

In 1952, George Stephen Sr. changed the world of barbecuing forever by inventing the iconic Weber kettle. Today, Weber is a global leader in outdoor cooking innovation, driven by a passion for bringing people together to create amazing memories and delicious food. We continue to build on our legacy through innovation, quality, and unforgettable grilling experiences.