Join us on this exciting journey as we redefine the digital experience and revolutionize loyalty programs

Would you like to turbo-charge the way businesses engage their customers? Now you have the possibility to join Norwegian and Strawberry, renowned pioneers in the airline and hotel industries, and become part of a brand-new company that will craft the most exceptional loyalty platform in the Nordic region.

Our goal is to seamlessly connect loyalty programs through a shared currency, empowering program members to earn and redeem loyalty points across a wide array of partners, whether it's during their daily routines or globetrotting adventures. Personalized offers and cutting-edge digital services will be at their fingertips, all delivered through a mobile-first customer experience.

This new venture will challenge old rules with new idea and consist of a team that will bring passion and drive to the table. Our dynamic and fast-paced work environment will provide ample opportunities to innovate, cultivate growth, and shape this innovative tech startup to the benefit of our loyalty program partners. At the core of our values is the belief that by bringing passion, pushing forward, and demonstrating expert know-how, we can exceed expectations and shape new and valuable relationships between people and brands.

As we embark on our journey, we are looking for a CMO with a collaborative and entrepreneurial mindset for our headquarters centrally located in Oslo or in Stockholm (regular travel required).

CHIEF MARKETING OFFICER (CMO)

As the Chief Marketing Officer (CMO) for LoyaltyCo, you will play a pivotal role in shaping and executing the company's customer/ member- focused strategies. This leadership position requires a proven track record in Marketing & Communications roles, with the ability to manage and direct complex communication strategies. While agency experience is advantageous, it is not essential. Your expertise will be crucial in navigating diverse stakeholder requests without compromising the overall integrity of LoyaltyCo's communications plan. The role holder will be responsible for the efficient management, control and delivery of all customer-facing communications, across all channels- from ‘traditional’ media (TVC/OOH/Radio) to all social and digital communication. A technically excellent Marketer, with significant experience, s/he will also need outstanding stakeholder management skills as management of Partner CMOs will be a critical part of the role.

Key responsibilities include: 

Brand Management:

• Manage and develop brand assets and brand value
• Oversee all advertising initiatives across diverse channels, ensuring a consistent and impactful brand presence.
• Strategically manage media and social media campaigns to maximize brand exposure and engagement.

Program Management:

• Build effective CRM strategies that engage customers and drive revenues.
• Collaborate with cross-functional teams to ensure seamless integration of customer/member- focused initiatives.

Customer/Member Insight:

• Drive the analysis of customer behavior trends within the LoyaltyCo platform.
• Act on insights promptly, ensuring the platform remains agile and responsive to evolving customer/member behaviors.

Learning and Development:

• Work with specialists to develop and implement learning and development programs, ensuring all staff, including customer-facing personnel within Partner organizations, have a robust understanding of the business and are fully engaged with the LoyaltyCo platform.

Budget Management:

• Manage the budget efficiently and redirect funds as appropriate, following discussions with Partner CMOs and in alignment with LoyaltyCo Management & Board objectives.

Personal attributes:

• Strong leadership and strategic thinking skills.
• Exceptional communication and stakeholder management abilities.
• Analytical mindset with a focus on continuous improvement.
• Willingness to travel regularly across the Nordics for team- and Partner meetings.
• Positive, can-do mindset, proactive and adaptable to change.
• Strong budget management skills.

Qualifications:

• Tertiary education in Marketing or related field. Preferable with an MBA.
• Demonstrable success in client-facing roles for over 10 years.
• Sound understanding of all marketing disciplines: Advertising, Media, CRM, SoMe, Digital marketing, Product/service Management, Corporate Communications.
• Familiarity with principles of effective segmentation and data-driven marketing.
• Experience of introducing new brands to the marketplace.
• Agency experience is advantageous.

What we offer in this position?

• Competitive salary, pension, benefits and incentive schemes
• Varied responsibilities and challenging tasks in a start-up environment
• Collaborative and supportive work environment, where we are all motivated, engaged and committed in driving the company to exceed expectations.

Hiring process

Ideally, we are looking for someone to join as soon as possible, however, finding the right mix of dedicated employees to the company is at the core of all decisions in the hiring processes.

If you want to apply for this role, please do so by attaching your CV & application, and link to a detailed LinkedIn profile.

We will review applications and call for interviews on a continuous basis.