Digital Marketing Manager

Would you like to turbo-charge the way businesses engage with their customers? Now you have the possibility to join Norwegian and Strawberry, renowned pioneers in the airline and hotel industries, and become part of a brand-new company that will craft the most exceptional loyalty proposition in the Nordic region.

At the heart of our vision is the desire to elevate existing loyalty programs to unprecedented heights and make them an integral part of people's daily lives. Our goal is to seamlessly connect these loyalty programs through a shared currency, empowering our members to earn and redeem loyalty points across a wide array of partners, whether it's during their daily routines or globetrotting adventures. Personalized offers and cutting-edge digital services will be at their fingertips, all delivered through a mobile-first customer experience. We are not just redefining loyalty programs; we're putting the customer front and center of our mission.

The new venture will consist of a team that aim to bring passion and drive. Our dynamic and fast-paced work environment will provide ample opportunities to innovate, cultivate growth, and shape this innovative tech startup. At the core of our values is the belief that by bringing passion, pushing forward, and demonstrating genuine care and consistency, we can exceed expectations and shape new and valuable relationships between people and brands for our customers. To succeed, we must challenge old rules with new ideas.

As we embark on our journey, we are looking for a Digital Marketing Manager with a collaborative and entrepreneurial mindset for our headquarters centrally located in Oslo.

DIGITAL MARKETING MANAGER 

As the Digital Marketing Manager, you will play a pivotal role in the strategic development and execution of our digital marketing initiatives for the new app and loyalty program. You will be responsible for creating and implementing comprehensive digital marketing strategies to increase user acquisition, retention, and engagement, ultimately contributing to the overall success of our innovative platform. And to ensure Partner Marketing remain fully engaged and involved in the programme, leading to continuous support and engagement at all times. In this task you will work closely with the CMO.

Responsibilities:

Strategic Planning: Develop and execute a comprehensive digital marketing strategy aligned with overall business goals. Collaborate with cross-functional teams to ensure cohesive integration of marketing efforts with product development and business objectives.

User Acquisition: Implement and optimize user acquisition campaigns across various digital channels (social media, search, display, etc.). Utilize data analytics to identify and target key audience segments for effective outreach.

Brand Presence: Establish and maintain a strong brand presence in the Nordics in the digital space directed to the identified target group. Create engaging and consistent content to enhance brand visibility and awareness.

Loyalty Program Promotion: Develop targeted campaigns to promote the new loyalty program and currency. Implement strategies to encourage user participation and loyalty program adoption. You will work closely with the Membership Marketing manager.

Performance Analysis: Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of digital marketing campaigns thru GA4 and other martech tools. Use insights to refine strategies and improve campaign performance.

Collaboration:
Work closely with the product team to understand app features and updates, incorporating them into marketing strategies. Collaborate with external partners and influencers to amplify the reach of marketing initiatives.

Budget Management: Manage the digital marketing budget effectively, optimizing spending for maximum ROI.

Mobile first: Manage Appestore and GooglePlay for downloads and tactical campaigns to gain more downloads.

Required experience and qualifications:

• Proven experience as a Digital Marketing Manager in a startup or fast-paced environment.
• Strong understanding of digital marketing channels, including social media, search engine marketing, mobile app marketing and email marketing.
• Experience in promoting mobile applications and implementing user acquisition strategies.
• Familiarity with loyalty programs and digital currencies is a plus.
• Analytical mindset with the ability to interpret data and make informed decisions. 
• Excellent communication and interpersonal skills.
• Creative thinker with the ability to generate innovative marketing idea

Personal attributes:

• Solution-oriented, improvement mindset, analytical and structured.
• Proactive and takes ownership of role and responsibilities.
• Collaboration skills. Team player, focused on team goals, and sharing best practice.
• Able to embrace change and to have an improvement mindset.
• Time management skills; accustomed to meeting deadlines and ability to work under pressure.
• Self-reliant and self-motivated; ability to work independently and in teams.

What will you get from working with us?

• Varied responsibilities and challenging tasks in a start-up environment
• Competitive terms of employment and good benefit schemes
• Collaborative and supportive work environment, where we are all motivated, engaged and committed in driving the company to exceed expectations.

Join us on this exciting journey as we redefine the digital experience and revolutionize the way users engage with loyalty programs. If you are a strategic thinker, a creative mind, and a results-driven digital marketer, we invite you to apply and be a key player in shaping the success of our innovative startup.

You will work with a dedicated team located at our headquarters centrally located in Oslo or in Stockholm.

Hiring process:

Ideally, we are looking for someone to join as soon as possible, however, finding the right mix of dedicated employees to the company is at the core of all decisions in the hiring processes.

If you want to apply for this role, please do so by attaching your CV & application, and link to a detailed LinkedIn profile.

We will review applications and call for interviews on a continuous basis.