Bildegalleri
Diverse lærebøker økonomi og markedsføring
Til salgs
700 kr
Beskrivelse av varen
Tilstand: Helt ny - Uåpnet/med lapp
All are bought at Akademika BI Oslo. New with tags on. Bought for Bachelor in Business Admin (BBA).
Pakke med ulike lærebøker innen økonomi og markedsføring. Bildet viser blant annet bøker om finansregnskap, markedsføring, bedrifters organisering og relaterte emner. Egnet for studenter innen økonomi, administrasjon og markedsføring eller andre som ønsker faglitteratur på disse områdene.
Essential math: solgt / sold
Financial acc.: solgt/ sold
The firm: tilgjengelig / for sale
The company: tilgjengelig / for sale
Principles of marketing: tilgjengelig / for sale
Pearson Principles of Marketing by Philip Koyler, Gary Armstrong:
For principles of marketing courses that require a comprehensive text.
Learn how to create value through customer connections and engagement
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations, experiences, and communities.
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Sist endret: 3.3.2026 kl. 16:41 ・ FINN-kode: 453628606

