Bring the Hurtigruten brand to life across digital platforms

About the Role

We are looking for a seasoned, strategic Copywriter to help us bring the Hurtigruten brand and our travel experiences to life across digital platforms. This is not just about writing — it’s about storytelling, inspiring discovery, and connecting with audiences through authentic, brand-rich, and SEO-optimized content.

You’ll collaborate across creative, marketing, and digital teams to craft copy that elevates our voice, delivers results, and captures the essence of our journeys through Norway and beyond.

What You’ll Be Doing

• Craft compelling, brand-aligned content for web pages, editorial articles, product descriptions, and campaign assets.
  
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  Write and optimize SEO-driven content to maximize performance across search engines.
  
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  Interpret briefs into effective copy solutions, balancing creativity with clarity.
  
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  Partner with designers, video editors, and marketers to ensure cohesive messaging across channels.
  
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  Maintain and evolve our brand tone of voice, ensuring consistency across all content.
  
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  Proofread and review content to uphold high standards of accuracy and alignment.
  
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  Contribute to the content strategy, mapping content to the customer journey and supporting broader marketing goals.
  
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  Support editorial calendar planning and creative ideation for new campaigns and initiatives.
  
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  Identify opportunities to enhance content effectiveness through storytelling, structure, or messaging shifts.

Why Join Us?

You’ll be part of a globally recognized brand, telling real stories from breathtaking destinations while shaping how customers discover, connect with, and choose our experiences. We offer a collaborative culture, flexible work environment, and the opportunity to influence content strategy across digital channels.

If you're passionate about content, eager to work in a fast-paced global environment, and excited about the impact of e-commerce and digital marketing, we’d love to hear from you. You’ll play a key role in enhancing our digital presence worldwide — one story, one page, one campaign at a time.

Skills & Experience Required

• Native-level English (written and spoken) is required.
  
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  Strong command of Norwegian is a significant advantage, enabling authentic understanding of geography, culture, and tone.
  
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  5+ years of proven experience as a Copywriter in a digital-first, brand-focused environment.
  
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  Portfolio that demonstrates strong SEO optimisation skills, clear messaging, and creativity across formats.
  
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  Deep understanding of SEO best practices, keyword research, and content performance metrics.
  
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  Exceptional writing, editing, and proofreading skills with sharp attention to detail.
  
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  Ability to turn complex or abstract ideas into clear, audience-relevant content.
  
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  Experience working collaboratively with cross-functional teams in a fast-paced, global setting.
  
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  Familiarity with Norwegian geography and culture is a plus – authenticity matters in our storytelling.

Competencies

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  Strong communicator with a collaborative approach to work.
  
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  Creative thinker with strategic instincts.
  
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  Comfortable working independently and influencing senior stakeholders.
  
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  Ability to shape briefs and guide creative execution.
  
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  Passionate about creating engaging, purposeful content.

What We Value

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  Clarity, creativity, and customer-centricity.
  
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  Ownership and accountability in your work.
  
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  Transparency, trust, and team spirit.
  
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  A growth mindset – sharing knowledge, nurturing talent, and encouraging continuous improvement.
  
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  Strategic thinking that aligns with company-wide goals and brand purpose.

What we offer

• A dynamic and inclusive work environment where your ideas are valued
• Opportunities for professional and personal development
• Staff rates on our ships for you and your family
• Hybrid working arrangements, minimum 2 days in the office to support work-life balance
• A competitive benefits package

Hurtigruten is one of the world’s great journeys, sailing and caring for the Norwegian coast since 1893. We are proud to be a national icon for generations of Norwegians and to have a special place in the hearts of our guests from around the world.

Our Original voyages connect 34 coastal communities. It is the classic way to travel the Norwegian coast as a local and has rightly become known as ‘The World’s Most Beautiful Voyage’.

To mark our 130-year anniversary, we launched an exclusive range of Signature cruises. These premium sailings showcase our favourite places of Norway’s coast with several hours spent in each port.