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John F. Love: McDonalds behind the Arches - Bantam Books 1989
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Tilstand: Godt brukt - Synlig brukt
Plassering GB
Heftet noe slitt i omslaget, gulnet i arkene , 470 sider - sender gjerne kr 58 i frakt og pakking
The growth of McDonald’s worldwide continues to astonish. In tough financial times, McDonald’s proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire.
McDonald’s has been a trendsetter in advertising, focusing on different demographics as well as the physically disabled. McDonald’s created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald’s has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally safe packaging and recyclable goods.
Inspiring, informative, and filled with behind-the-scenes stories, this remarkable saga offers an irresistible look inside a great American business success.
NB: Knappen for å vise hele beskrivelsen har kun en visuell effekt.
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Sist endret: 27.12.2025 kl. 20:23 ・ FINN-kode: 424141516
