Social Media Manager - Holzweiler

Holzweiler is looking for a skilled and motivated Social Media Manager, you will be responsible for developing and executing our social media strategy. This is a key role in shaping how we appear digitally – both visually and verbally – and you will work closely on content production, campaigns, and daily publishing across our social media channels. 

The role includes both strategic planning and hands-on execution, and you will collaborate closely with colleagues in PR, brand marketing, retail marketing, e-commerce, and other functions. 

Key Responsibilities: 

• Create and implement social media strategy by channel – ensuring brand tone of voice and visual identity is maintained across all platforms.  

• Monitor relevant trends and platform developments, using insights to optimize performance 

• Create and implement seasonal social media launch plans by channel, aligning publishing of content with key brand moments.  

• Produce engaging ‘social first content series’ in collaboration with wider business e.g. in-store retail team content.  

• Analyse performance across all channels and reflect findings in all activities. 

• Partner with Brand Marketing, providing social media perspectives on campaign and broader brand content creation.  

• Partner with Performance Marketing to maximise commercial output across social media channels.  

• Partner with PR teams on community partnerships and contact through social channels.  

• Ensure timely response to direct messages on all social channels.  

Key Competencies: 

• A strong understanding of how social media functions both as a branding tool and a space for community and customer relationships 

• A keen visual eye and an understanding of holistic brand expression 

• Excellent collaboration skills – you will be working closely with a wide range of teams and disciplines 

• The ability to work in a structured and planned way, while staying flexible and agile when needed 

• A desire to create content that engages and brings value to both followers and the Holzweiler brand 

• Confidence in using publishing tools and analysing social media insights 

• A creative mindset and a willingness to test, learn, and continuously develop based on what works 

What We Offer:

• An exciting opportunity to work with a dynamic and creative team in a growing international brand.
• Opportunities for professional development and the chance to make a significant impact on our digital presence.
• Competitive terms and an inspiring work environment.

Are you the one we’re looking for?