Vice President of Product Marketing

Appear is seeking a visionary and strategic Vice President of Product Marketing to play a central role in shaping the future of our products and their impact across global markets. Sitting at the intersection of product, sales, and marketing, this position is instrumental to our continued growth and innovation. 

You’ll be the voice of the market, translating complex technology into compelling narratives, driving go-to-market strategies, and ensuring that Appear’s unique value propositions resonate with our audiences – from technical decision-makers to executive buyers.

Key Responsibilities

• Developing and executing global product marketing strategies that drive awareness, adoption, and revenue.

• Defining and communicating clear, differentiated value propositions and product narratives.

• Leading go-to-market planning and overseeing the execution of product launches across all channels.

• Equipping sales teams with impactful sales tools, messaging, and training.

• Conducting global market research and competitive analysis to identify trends, customer needs, and innovation opportunities.

• Collaborating across functions to align product messaging with business objectives.

• Representing Appear at industry events, conferences, and customer engagements.

Qualifications & Requirements

•  Bachelor’s degree in marketing, business, communications, or a related field.

• 8+ years of experience in product marketing or similar roles, with at least 3 years in a senior leadership capacity.

• Proven track record in leading go-to-market initiatives and competitive product positioning, ideally in live sports video acquisition, processing, and delivery

• Global experience across EMEA, Americas, and/or Asia Pacific, with an understanding of regional dynamics and market-specific strategies.

We would like for this role to be based at our headquarter in Oslo, Norway. 

Skills & Competencies:

• Strong leadership with a collaborative, cross-functional mindset.

• Ability to craft and deliver compelling, technically-informed product narratives for diverse audiences.

• Deep understanding of customer and market research methodologies.

• Data-driven decision maker with strong analytical skills.

• Experience working closely with product, R&D, and sales teams to drive growth.

• Exceptional presentation and communication skills.

Why Appear?

• Be part of a growing global company, experiencing cross-cultural collaboration in a diverse and dynamic work environment. We have over 30 different nationalities at our office today!

• Attractively located office at Lysaker with newly refurbished facilities

• Access our on-site gym and enjoy three subsidized canteens offering a variety of delicious options, plus free snacks and fruits.

• Free parking, including complimentary electric car charging and bike storage

• Hybrid working policy & flexible work hours to accommodate your work-life balance.

• Travel and medical insurance coverage

• Full salary during parental leave

• Defined contribution pension plan

• Enjoy a vibrant social culture including regular team-building activities, company events, sponsored communities, and informal after-works.

• Five weeks of annual vacation

For more information about this role, please contact SKILL Rekruttering! 

Headquartered in Oslo, Norway, Appear is a leader in live production technology, specialising in high-capacity, sustainable solutions for media processing and content delivery. Our portfolio is designed to support the most complex scenarios of live event contribution, adapting seamlessly to the ever-evolving dynamics of the media, entertainment, and sports industries.

Our extensive client base, including world-leading content creators like NBCUniversal, Warner Bros. Discovery, Formula 1, NHL, and Riot Games, rely on our solutions to deliver the highest profile live media with utmost integrity and efficiency. This trust underscores our position at the pinnacle of live production technology, where our commitment to excellence and innovation meets the critical demands of the most prestigious live events worldwide.

Founded in 2004, Appear has established itself as a leader in the industry. Thanks to our world-renowned team of experts and their relentless emphasis on modularity and functional versatility, we are at the forefront of innovation in live production technology.

We actively participate with key industry bodies and technology partners to drive the advancement of standardisation and foster continuous innovation. Our excellence is internationally recognised through numerous accolades, including the prestigious NAB Excellence in Sustainability Award and TVBEurope’s Best in Market, celebrating our achievements in sustainability and technological leadership.