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The Lean Startup - Eric Ries
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OMTALE
Most startups fail. But many of those failures are preventable. The Lean Startup is an approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
Forfatter: Eric Ries
ISBN: 9780307887894
Forlag: Crown Publishing
Innbinding: Innbundet
Utgitt: 2011
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Sist endret: 25.10.2023, 09:08 ・ FINN-kode: 325749236