Digital Performance & Search Manager

We at Yara are part of a global network, collaborating to profitably and responsibly solve some of the world's key challenges - resource scarcity, food insecurity and environmental change.

Global Business Excellence (GBE) serves as a commercial expert function for the Sales and Marketing segment, covering Commercial Excellence, Product Management, Brand, Marketing, Agronomy and Learning. The role of GBE is to drive strategy implementation, operational excellence, performance management; support business unit and country strategy execution through best practices, on-the-ground support and knowledge transfer solutions while governing commercial global processes, products, brands and applications. 

About the department

The Brand and Marketing Department is responsible for the overall marketing and positioning strategy across the company within GBE; an Expert Function serving the Yara Sales & Marketing Segment. Additionally, the department will lead all positioning, branded communications and marketing activities in support of Yara’s mission, vision and corporate strategy  including oversight, development and deployment of necessary marketing initiatives and branding efforts to achieve Yara’s long- and short-term goals. In addition to building brand awareness and being a thought leader with a proven ability to execute scalable strategies that drive impactful results, the role will play a critical role in Yara’s digital transformation and requiring a high level of digital marketing skills acumen. 
 

The purpose of the role is to be an internal expert and champion on all things related to the digital performance of Yara’s marketing efforts. The goal being to optimize the Brand & Marketing Department’s ability to engage, fulfill and retain new and existing customers.
This position will report to the Director of Digital Services.

• Conduct measurement and analysis on the effectiveness of marketing programs across Yara’s digital channels 
• Oversee & manage digital user analytics, from initial impression to final conversion; offering recommendations and applicable plan to improve funnel
• Work with Yara central and local market teams; drawing meaningful conclusions from digital performance data to identify potential opportunities for current and future marketing initiatives 
• Collaborate with Yara’s external agency; guiding and supporting the implementation of automated analytics reporting across (for example) Google Analytics, Facebook Analytics, AdWords, and Social Media to improve campaign effectiveness across channels
• Review competitive marketplace and follow digital performance trends to ensure Yara is utilizing best practices
• Set targets, monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
   

• University degree 
• Demonstrable results in both SEO and SEM, with a minimum of 3 years’ experience in a similar role
• Knowledge of search optimization tools and training practices for colleagues
• Search ambassador and strong stakeholder management. 
• Proven campaign management, lead management process, digital metrics monitoring & development experience
• Understanding of how to assist markets with keyword selection and audience targeting
• Capability to ensure websites are technically optimized for search performance – owning the resolution of any technical issues inhibiting SEO
• Understanding of how to form effective paid search / PPC strategies with local markets, and were appropriate their agency partners
• Strong web analytics competence – both for campaign optimization, reporting and natural search optimization
• Experience with programmatic advertising tools or scripts is an advantage
• Strong and demonstrable interest in emerging digital trends and marketing techniques
• Experience working both individually and in cross functional agile teams, with good communication skills and a high level of attention to detail
• Fluent English - spoken and written, with good presentation skills, other languages are an advantage